User Manual
Overview

Customer Events

Customer created

This event fires when a new Customer is added to your Shopify account. At that time, Drip uses the new customer's information to create a new person.

Customers can be created through the following methods:

  • Manually created in the Customers section of your Shopify account
  • Automatically created when the customer fills out their personal information during checkout or through the Shopify email subscription opt-in


To automate with this event in a Workflow or Rule, set up the Customer created trigger. This event can be used to determine if a Shopify customer has placed an order at any point before being added to your Drip account. If they have, they'll get tagged as "Customer." If they haven't, they'll get subscribed to a general marketing campaign.

Customer updated

This event fires when a customer's name, address, shipping, or bill address gets updated in Shopify.

Customers can be updated through one of the following methods:

  • Manually edit customer through their profile
  • Automatically when a customer updates something about their contact information while moving through a checkout


To automate with this event in a Workflow or Rule, set up a Customer updated Trigger.

Customer disabled

This event fires when a customer's account is disabled. Shopify's Customer Accounts feature must be enabled.

To disable a Shopify customer's account, go the customer account you'd like to disable and click Disable account.


To automate with this event in a Workflow or Rule, set up a Customer disabled Trigger. With this event, you can apply a tag to any customer whose account is set to 'disabled' in Shopify. You can trigger internal communication between your team by sending a notification email following this event. 

Although this event does not include information about a customer's checkout or order history, you can still add language to the notification email, informing your team there's been a change to a customer's account status. 

Customer enabled

This event fires when a customer account becomes enabled. Shopify's Customer Accounts feature must be enabled.

To send an account invite to your Shopify customers, go to the customer's profile in Shopify, click Send account invite. You can view this event on the person's activity timeline after they've accepted the invite and created an account through your Shopify store.

To automate with this event in a Workflow or Rule, set up a Customer enabled Trigger. With this event, you can Trigger automation to apply a Tag to any customer whose account is enabled in Shopify. Send internal communication between your team by sending a notification email following the Customer enabled event.