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User Manual
Overview

Checkout Events

Item checkout created & Checkout created

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These events fire when an identified Shopify customer creates a new checkout on your store.  

A checkout becomes created when a shopper has:

  • Added items to their cart

  • Proceeded past the Personal information page

After a checkout is created, these events get recorded and displayed on the person’s Profile.

Click + to show more information about each event. 

Item checkout created is a Drip generated event that makes it easier for users to dynamically insert event data into marketing emails. This includes the title, quantity and amount of the item placed in the customer's cart during checkout.

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Checkout created is the Shopify event that Drip uses to parse information from the line_items property to make those bits of information more accessible through Drip's Item checkout created event.  

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Item checkout updated & Checkout updated

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These events fire when a customer with an active checkout makes updates to their cart during checkout.

Checkout updates occur when a customer:

  • Adds or removes items from their cart

  • Navigates further through the transaction steps

When a customer updates an active checkout, these events get recorded and displayed on the person's activity timeline.

Click + to show more information about each event.

Item checkout updated is generated by Drip to make it easier for you to dynamically insert the bits of information marketers would find the most useful. This includes the title, quantity and amount of the item placed in the customer's cart during checkout.

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Checkout updated is the native Shopify event that Drip uses to pull that information from the line_items property. Those important bits of information are confined within a bit of code known as JSON, which requires additional steps to extraction.

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Automate with these Events

To automate with these events in a workflow or rule, set up a trigger with the Item checkout created, Checkout created, Item checkout updated, or Checkout updated events.

Place these trigger events side-by-side followed by an action to send a one-off email. This lets you capture the different properties from each event and inject them into an email.

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Event properties that are most useful in the one-off email

Item checkout created

  • {{ event.title }} Returns the product title of the item in the cart during checkout.

  • {{ event.quantity }} Returns the item quantity in the cart during checkout.

Checkout created

  • {{ event.abandoned_checkout_url }} Returns the URL to the customer's current checkout page.

Item checkout updated

  • {{ event.title }} Returns the product title of the item in the cart during checkout.
  • {{ event.quantity }} Returns the item quantity in the cart during checkout.

Checkout updated

  • {{ event.abandoned_checkout_url }} Returns the URL to the customer's current checkout page.

These shortcodes can only be used in Automation emails. 

Here's an example of those shortcodes placed into an email:

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You can use {{ event.abandoned_checkout_url }} to build your "Back to cart" link.

Output:

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Create a workflow to win-back revenue loss due to abandoned carts. We've made it easier to set up abandoned cart reminders through our Abandoned Cart Guided Workflow feature.  

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