Drip attributes revenue to email through the last-touch method. When a customer makes a purchase, we check to see if they’ve opened or clicked through any of your emails. If so, the revenue from the purchase goes to the email they’ve had the most recent interaction with, even if it’s not the most recently sent.
Not all purchases made in your store will be attributed to a Drip marketing activity. A customer must purchase within five days of their last email touchpoint (email open or click). Otherwise, no revenue is attributed.
To report revenue in Drip, you must be integrated through one of the following:
Learn more about How to Report Revenue in Drip