User Manual

Email Setup

Basic Email Settings

These are the settings that will appear in your Drip emails by default. To comply with CAN-SPAM regulations, be sure to include accurate and truthful information for these settings.

Default "From" Name

This is the name that represents the email sender.

Default "From" Email

This email address represents the email sender. It is also placed in the footer of every email you send.

Default Postal Address

Enter the valid street address or PO box for your business. This is also placed in the footer of every email you send.


DMARC Protocol 

As part of their on-going spam reduction efforts, some large email hosting providers have begun implementing a protocol called Domain-based Message Authentication, Reporting & Conformance (DMARC).

This protocol prevents you from using,, and From addresses for your Drip emails by instructing email delivery software to refuse any such email unless it originates on those company’s servers.

If you specify an email address from one of these protected domains as a “from email address” in Drip, you will get an error message. 

To resolve this problem, please use a regular corporate email address. If you do not have one, you can set up custom domain email hosting on Google Apps or various other Internet service providers. Your domain name provider (for example,,, etc.) should also provide resources on how to set up a custom email domain.

Using regular corporate email addresses is worthwhile regardless of DMARC restrictions—it will build confidence in your brand with your customers and prospects.

For more information, consult the DMARC website.



Default Footer Text

The default footer is used in your Drip emails. This footer includes all of the required details for sending commercial emails, including your unsubscribe link and postal address. You will get an error message if your footer does not include either of these two shortcodes:

{{ unsubscribe_link }}


{{ unsubscribe_url }}

In order to comply with CAN-SPAM laws, you must provide your subscribers with a way to unsubscribe from their email subscription.

Updating the default footer text does not update existing emails.


Unsubscribe Links

Unsubscribe link behavior

Manage the behavior of your unsubscribe link in this setting. By default, this functionality is given to the person in the footer of marketing emails.

The unsubscribe link is required by law to provide a way for people to unsubscribe from your marketing emails

Display the subscription management page

This option lets people pick the email campaigns they’d like to unsubscribe from. It does not affect broadcast or one-off emails. If someone unsubscribes from an email campaign that was subscribed in a workflow, the person immediately gets removed from the campaign and the workflow.

Unsubscribe from all mailings immediately

This option unsubscribes a person from all commercial emails, including email campaigns, scheduled broadcasts, and workflows. If the person takes this step, their status will be set to Unsubscribed. The person will still be able to receive transactional emails.


Resend Confirmations

Enable this setting to resend a confirmation email if a person does not open it after two days.


Reply Tracking

Reply Tracking has been removed from Drip. If you are currently using Reply Tracking, you will be notified prior to the removal of the feature. If you are a new customer, Reply Tracking will be turned off in your account by default.


Google Analytics

Configure the default UTM codes to use for campaigns, broadcasts, and automation emails. You can choose to automatically add them to every new hyperlink, or you can override them in individual emails.


Set Up Your Custom Sending Domain

Sending emails through a custom domain gives you a better chance of reaching the inbox.

To change your sending domain:

  1. Click Change Sending Domain

  2. Choose the custom domain you’d like to use for sending emails

  3. Click Next

  4. Verify your domain by installing the CNAME records given by Drip to your domains DNS settings

  5. Click I’ve added these records

  6. Drip then checks for the CNAME records

Helpful documentation for the most commonly used DNS providers:

CNAME records may take up to 24 - 48 hours to register with your DNS provider.

GoDaddy Users

When configuring your CNAMEs, GoDaddy automatically appends your domain name to the records. For the domain of "" only enter the first part of the records for all three records as follows:

  1. Instead of enter only "drip."

  2. Instead of enter only "s1._domainkey."

  3. Instead of enter only "s2._domainkey."

Unsupported Domain Registrars

Some domain registrars such as Shopify don’t support the use of underscores for CNAME configuration. Or, if you're using a provider such as SendGrid which does not allow modification to built-in CNAME records, you'll need to implement TXT records as a workaround.

You can contact our support team and request for TXT records to be generated in your account.

Once we've responded back to you through email that we've generated the records in your account, complete the setup of your custom domain as follows:

  1. Look up the TXT record for the s1 and s2 domain keys listed on the Custom Sending Domain verification page in your account.

    • You can do this by running a command with the following syntax in Terminal, PuTTY, or similar client: host -t txt <insert domainkey domain here, e.g.>

  2. Instead of creating CNAME records in your domain registrar’s DNS settings, set up TXT records. There will be two of them, and each will look similar to the following records:

    • Name: s1._domainkey

    • Value: k=rsa; t=s; p=<long string as provided in the output of the previous ‘host’ command>


Content Snippets

Create reusable blocks of email content. Content Snippets can be applied to multiple emails where you’d like to show the same content. Save yourself time by performing updates in one place.

To create a new Content Snippet:

  1. Click + Create a New Content Snippet

  2. Give the new snippet a name

  3. Click Save

The name of your Content Snippet is used to create the shortcode that you’ll use to apply the snippet in emails. You can update the name of the snippet, but the shortcode won’t update.

Content Snippets are not compatible in Confirmation emails.


Expiring Links

Expiring Links allow you to direct people to a web page for a limited amount of time. Once the link has reached its expiration, it will direct people to a given URL.

To create a new Expiring Link:

  1. Click + Create a New Expiring Link

  2. Give your link a descriptive name

  3. Enter the Link URL

  4. Set the expiration date and time of the link

  5. Enter the Link URL After Expiration

The link URL after expiration is the URL to the web page people should be directed to after the link’s expiration date.