Rules apply automation actions on a person when a given event is performed. If a person's activity satisfies the trigger step, the rule applies the specified actions to the person.
Create a Rule
Click + New Basic Rule
Give the rule a name
Rule Trigger and Action
There are two steps to set up a Rule. First, every rule must have a defined Trigger event. The trigger represents the activity a person must perform to engage the rule. The second step defines the action or actions to apply when a rule is triggered.
Activate a Rule
Rules are forward facing from activation and do not trigger based on a person's past events activity. When paused, a rule is no longer triggers for people and no segment is save of those who qualified while it was paused.