User Manual

Pruning Operations


Pruning operations help you maintain a healthy list full of people who want to hear from you. If someone hasn't opened or clicked through your last few emails, there's a good chance they're no longer engaged with your business.

To create a new Pruning Operation:

  1. Go to People > Pruning Operations

  2. Click + New Pruning Operation

  3. Select Count-Based or Time-Based and enter the number of emails or days

  4. Add additional filters with the People Filter

  5. Click Prune People > I’m sure, unsubscribe these people

Those people will be unsubscribed from your list. 

Count-Based returns all people that haven’t opened or clicked any of their last "x" number of emails. The maximum number of emails for a Count-Based operation is 15 emails.  Time-Based returns people that haven't opened or clicked an email in the last "x" number of days. The maximum number of days for a Time-Based operation is 90 days.

Pruning operations cannot be reversed. Double-check your segment before completing the operations.