User Manual

Identified People

People in Drip must be identified in order to track their website activity. Install your JavaScript tracking snippet to identify and track people when they land on your website.

What is an Identified Person?

An identified person is someone who has had a previously applied cookie in their browser so we can associate the current web visit with an email address in your account.

When someone visits a web page where you’ve installed your Drip JavaScript snippet, a cookie is applied to the visitor’s web browser and device. If they return to your site using the browser and device the cookie was applied to, Drip recognizes them as a returning visitor. 

Web browsers, like Chrome, enable users to use an incognito or private browser, delete cookies, allow or block all cookies and set preferences for certain websites. If the person completes any of these actions, it may prevent data points being sent to Drip. 

Identify People on Your List

Applying a cookie to a visitor whose email address you already have in your account does not necessarily identify them automatically. There are specific actions a person must take before Drip can make the identification.

Drip automatically identifies people in the following ways:

  • Submits a Drip form widget

  • Submits a third-party form
  • Submits a Drip embedded form with the Drip JavaScript snippet also installed on the web page

  • Clicks a link in a Drip email which also sends them to a web page where the Drip JavaScript snippet has been installed

  • A person who reaches the Shopify Order Status page
  • Any person that has passed through a JavaScript API Identify method

Submit a form widget

People who submit a Drip form Widget will automatically become identified. Widgets are directly linked to the Drip JavaScript snippet installed on the web page.

Submit a third-party form

People who submit a third-party form, like Typeform, Gravity Forms, etc., will become identified as long as you have the JavaScript snippet installed on the same web page as the form.

Submit an embedded form

People who submit an embedded form will become identified as long as your Drip JavaScript snippet is installed on the same web page as the embedded form.

Click a link in a Drip email

When someone clicks on a link in an email that directs them to a web page where the Drip JavaScript is installed, they become identified.

Shopify Orders Page

When you have integrated Drip with your Shopify store and your customer reaches the Shopify Order Status page, they become identified.

If you are using a Shopify Plus customized checkout flow or select to not show your customers the order confirmation page, they will not be identified.

JavaScript API 'Identify' method

People also become identified via the JavaScript API. The Identify method can be used to automatically identify a person.

People created through our REST API do not immediately get identified and you should use one of the above methods to do so.

Web Visitor Properties

identified person properties

Identified people hold a few additional properties that unidentified people do not. In an individual person’s profile, you’ll see IP address, User agent, and Time zone which are collected once a person becomes identified.

Identified People and Automation

A person who has not been identified through one of the methods mentioned above can not trigger a browse or cart abandonment Workflow. Without identification, Drip cannot track their behavior, and will not trigger an automation based on their behavior.

A Drip cookie expires after one year; however, we reapply the cookie when they engage with your brand.