What is an Identified Person?
An identified person is someone who has had a previously applied cookie in their browser so we can associate the current web visit with an email address in your account.
Applying a cookie to a visitor whose email address you already have in your account does not necessarily identify them automatically. There are specific actions a person must take before Drip can make the identification.
Identify People People on Your List
Drip automatically identifies people in the following ways:
Submits a Drip form widget
Submit a form widget
Submit an embedded form
Click a link in a Drip email
People created through our REST API do not immediately get identified and you should use one of the above methods to do so.
Web Visitor Properties
Identified people hold a few additional properties that unidentified people do not. In an individual person’s profile, under the Properties tab, you’ll see Web Visitor Properties which are collected once a person becomes identified.
Identified People and Automation
The Visited a page event gets recorded each time an identified person lands on a page of your website. You can use that event to trigger automation in your workflows and rules.
When setting up the trigger, enter the URL of the web page that should trigger an automation when a person lands on it.
The trigger will only fire if your snippet is installed on the desired page.