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User Manual
Overview

Product Events

Viewed a Product

Within 1 minute of a product page being viewed (even if email address is unknown), the extension will:

  • Push the following data to Drip using the Track method of Drip's Javascript API:

    • Action:

      • Viewed a product

    • email: customer's email address (if known)

    • Properties:

      • product_id (from Magento)

      • sku

      • name

      • brand (if customer has a custom attribute called "brand" defined, this goes here)

      • categories (comma-separated list of all Magento subcategory names applied to this product)

      • price - All values in cents (e.g. $12.00 = 1200). If a non-USD currency, it will be whatever the smallest denomination is.

      • compared_at_price (if available) - All values in cents (e.g. $12.00 = 1200). If a non-USD currency, it will be whatever the smallest denomination is.

      • currency

      • product_url (the Magento store URL for the product)

      • Image_url

      • source = magento

      • version = the Magento store and Drip extension versions

In order to do this, Drip's Javascript snippet ​needs to be installed on all product pages. See the Setup section ​for more details.

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