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Overview

Newsletter Events

Sync to Drip

When a new email address is added to Magento’s Newsletter group:

  • A new person record will be created in Drip via a “Customer created” event (see “Customer” section earlier in this document)

  • A Drip custom field of “accepts_marketing” will be added to that person record, and set to “yes”

When an existing email address is removed from Magento’s Newsletter group:

  • The matching Drip person record will be unsubscribed from all mailings

  • The matching Drip person record will have their custom field of “accepts_marketing” set to “no”

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