User Manual

Intro to Liquid

What’s a “templating language”?

A templating language is a “bridge” between all the data in Drip—ranging from a person's information to marketing copy—and what gets written in emails or specific data fields.

Liquid is a simple, plain text language that’s placed between sets of double braces {{ }}. It’s made up of “objects” (the data or information that gets inserted anywhere in Drip) and “tags” (the directions that tell Drip how to determine what objects to insert).

Liquid gives you the ability to use a series of optional “filters” to format or perform operations on your data.

You can insert Liquid directly into your emails, Rules or Workflows for Drip to execute in real-time.