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User Manual
Overview

Leadpages

Leadpages makes it easy to build stunning opt-in landing pages that capture leads and then converts them to customers. With Leadpages' Drip integration, you can seamlessly add people to a Campaign or trigger a Workflow after a specific action occurs with a Leadpages feature. 

How the Integration Works

When you grant Leadpages access to Drip, you will be able to send the leads you get through your Leadpages landing pages straight over to your Drip account. Key features of the integration include:

  • Drip automatically creates a new person or updates an existing one based on the given email address after they submit a landing page

  • Select any Campaign or Workflow in Drip to directly connect to a specific landing page

  • Trigger Automation in Drip when a specific action occurs in a Leadpages feature, such as when someone submits a form, clicks a link, or subscribes via SMS message

  • The ability to use Triggerless Workflows in Drip 

When you send a Campaign, be aware that if you'd like to require double opt-in, you'll need to enable that setting inside of Drip under the Signup Settings for the individual Campaign.

Include a custom post-confirmation page that has your Drip JavaScript tracking snippet on it. When someone clicks the double opt-in confirmation link and lands on a page with your tracking snippet will automatically identify the person.

Triggerless Workflows 

If you choose to trigger a Workflow after someone performs an action in Leadpages, you don’t need to include an entry trigger because Leadpages will trigger the Workflow for you. This is called a triggerless Workflow. 

The only way a person can re-enter into the Workflow is if they return to that same Leadpages feature and take the same action over again, such as submitting a form or clicking a link.

Triggering a Workflow is favorable over a Campaign because a Workflow can include an action to send a Campaign. Workflows also have many other automation actions such as applying tags and tracking goals. 

Learn more about Triggerless Workflows

Connect Drip to Leadpages

To integrate your Drip and Leadpages accounts:

  1. Sign in to your Leadpages account

  2. Go to Account Settings > Integrations

  3. Click on the Drip integration

  4. Click Connect

  5. You'll be asked to sign in to your Drip account (if you aren't already)

  6. Select the Drip account you'd like to integrate

  7. You'll see a success message inside of Leadpages once connected properly

If you get any errors, repeat those steps.

Trigger Workflows and Campaigns in Leadpages

Now that your Drip account is connected, you can trigger a Drip Campaign or Workflow from each of the following Leadpages features:

  • Drag & Drop Builder

  • Standard Builder

  • Widgets 

  • Trigger links

  • Opt-in texts

Drag and Drop Builder

Use the Leadpages Form Widget to trigger a Campaign or a Workflow in Drip after someone submits it. There are two different ways you can automate based on a form widget submission via this builder.

The first way is via the landing page template editor in Leadpages. To automation from inside of the landing page template editor: 

  1. Go to the template editor of the landing page that has the form widget you'd like to integrate

  2. Hover over and click on the form widget in the template editor

  3. Click Add an Integration in the left sidebar

  4. Select your Drip account

  5. Choose the Drip Campaign or Workflow that should trigger when someone submits the form

If you add any additional fields to the form other than email, we'll save those as custom fields for the person.

If your Workflow or Campaign isn’t being triggered in Drip, refresh the list and re-select the Workflow or Campaign that should be triggered. 

The second way to automation from a Leadpages form widget submission is from inside of your Drip account with this Leadpages trigger event: Submitted a drag-and-drop landing page.

Leadpages submit a drag and drop landing page trigger

Enter the form name into the trigger unless you'd like it to fire after any Leadpages form submission from a drag-and-drop landing page. Find the form name in your Leadpages account by clicking on the form in the template editor. 

Form name in Leadpages

Triggers are case sensitive, so make sure to enter the form name into the trigger in Drip the exact same as it appears in your Leadpages account. 

Enter a form name under the submit a drag and drop landing page

This trigger event can be used in Workflows and Rules to apply automation actions to people who submit the form, such as apply a tag and send a campaign.

Learn more about the Drag and Drop Builder

Standard Builder

This builder can access your Campaigns and Workflows through the button widget you have wired to your call-to-action button. To automate with the standard builder: 

  1. While editing the form in your template, hover over and click the CTA button

  2. When the editor appears, click on Integration settings in the left sidebar

  3. Two dropdowns will appear in the sidebar

  4. In the first, select Drip

  5. In the second, select the Campaign or Workflow you'd like to trigger upon form submission

  6. Save your changes

If you add any additional fields to the form other than email, we'll save those as custom fields for the person.

Learn more about Standard Builder.

Leadbox

Trigger a Campaign or Workflow when someone submits your leadbox. To set this up in Leadpages: 

  1. Open the Leadbox you'd like to connect to Drip

  2. Click Integration settings

  3. You'll see two drop-down selectors at the top of the sidebar

  4. In the first, select Drip

  5. In the second, select the Campaign or Workflow you'd like to trigger

  6. Click Okay

  7. Save your changes

Trigger Links

Leadlink

To connect a Drip Campaign or Workflow to a trigger link: 

  1. Open the editor to your trigger link

  2. Click Integration settings in the left sidebar

  3. You'll see two drop-down selectors appear

  4. In the first, select Drip

  5. In the second, choose the campaign or workflow you'd like to trigger

  6. Click Okay

  7. Save your settings

Currently, the trigger link builder does not include the markup required for use inside of a Drip email. Drip uses Liquid as the engine for shortcodes so you’ll need to modify the link a bit.

Use the following template:

http://your-domain.leadlinks.net/leadlink/your-leadlink-id/{{subscriber.email}}/first_name:{{subscriber.first_name}}/last_name:{{subscriber.last_name}}/

Make sure to include your domain and trigger link id if you use the above template. 

Leadlink in a non-Drip email

Because we've fitted our link to include Drip specific shortcodes, this will not work outside of a Drip email.

Learn more about Trigger Links

Opt-in Texts

Leaddigit

Trigger a Drip Workflow or Campaign when someone subscribes via SMS message. To set this up in Leadpages: 

  1. Open the opt-in text you'd like to connect to Drip

  2. Go to the second page of the update modal

  3. Check the Add customer's email to my mailing list box

  4. Two drop-down selectors appear once you check the box

  5. In the first, select Drip

  6. In the second, choose the Campaign or Workflow you'd like to trigger

  7. Click Save & Close 

Learn more about Opt-in Texts.