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User Manual
Overview

Predefined Events

Predefined Events are events that record when something specific happens in Drip, such as when a Tag is applied to a person, a person clicks a link in an email, or when someone submits a form.

Here are just a few things you can track with Drip’s predefined Events:

  • When someone orders an item

  • How many times someone makes an order

  • When someone clicks a link

  • When someone enters a workflow

  • When someone submits a form

  • When someone visits a page and how many times

Below is a list of predefined events:

Applied a tag
Records when a Tag is applied.

Became a lead
Records when a person's Lead Threshold is met as configured in your Lead Scoring settings.

Became a non-prospect
Records when a person's lead score drops below the Initial Score as configured in your Lead Scoring settings.

Became a potential lead
Records when a person becomes a potential lead. Lead Scoring must be enabled.

Bounced
Records when a hard bounce is recorded for one of your emails.

Clicked a link
Records when a person clicks a link in an email or on your website.

Clicked a trigger link
Records when a person clicks a trigger link in an email or on your website.

Completed a campaign
Records when a person has completed a Campaign.  

Completed a workflow
Records when a person exits a workflow through an Exit node.

Confirmed a form submission
Records when a person confirms their subscription after submitting a form.

Issued a spam complaint
Records when a person issues a spam complaint against one of your emails.

Marked as undeliverable
Records when someone's email address records a hard bounce, or when a spam complaint is issued against one of your emails.

Opened an email
Records when a person opens an email.

Received an email
Records when a person receives an email. This event can trigger automation in Workflows, but is not compatible in Rules. 

Removed a tag
Records when a Tag is removed from a person.

Removed from a campaign
Records when a person is removed from a campaign. This will happen when a person unsubscribes from the campaign, or when the person achieves a Goal in a workflow.

Removed from a workflow
Records when a person is removed from a workflow. This happens when a person unsubscribes from all mailings.

Replied to an email
Records when a person replies to a Drip email. Reply Tracking must be enabled.

Started a workflow
Records when a person enters into a workflow.

Submitted a form
Records when a person submits a Drip form, or a form provided by third-party integration, such as Leadpages.

Subscribed to a campaign
Records when a person becomes subscribed to a campaign.

Subscriber created
Records when a new Person is created in your account. This event can trigger automation in Workflows, but is not compatible in Rules. 

Unsubscribed from a campaign
Records when a person becomes unsubscribed from a campaign.

Unsubscribed from all mailings
Records when a person becomes unsubscribed from your list. When a person unsubscribes from all mailings, their status is marked as undeliverable. 

Updated a custom field
Records when a custom field becomes updated for a person.

Updated an alias
Records when the user_id for a person becomes updated. You can set a person's user_id using the REST API.

Updated email address
Records when a person's email address becomes updated.

Updated time zone
Records when a person's time zone becomes updated.

Visited a page
Records when an identified person visits a web page.

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