Performed a Custom Event
Trigger automations in Workflows and Rules when a person performs a custom event.
Which event should trigger this automation?
To configure a trigger to fire when someone performs a Custom Event:
From the drop-down to the left, select Drip
From the drop-down to the right, select Performed a custom event
Which custom event?
Enter the name of the event that when performed by a person, will trigger the automation steps.
Add a filter
Click + Add a filter to define the event properties. The properties you add here will be included in the event data.
If event properties are included in the trigger, the trigger becomes exclusive only to people that have the defined properties included in the event they perform.
The Property name is a variable that stores a given value.
A dropdown of available operators for determining whether a property's value meets the trigger's filter criteria.
The Value is a piece of information that is contained inside of the event property identifier.
This trigger applies to everyone
To make the trigger event more exclusive, add additional criteria that a person must satisfy in order to trigger the automation.
To make the trigger more exclusive:
Edit the trigger criteria
Click Update Criteria
Once the criteria are made more exclusive, a person must satisfy any defined property restrictions as well as meet the criteria set in this filter. For example, a person will trigger the following event only if they meet the defined property and satisfy the filter criteria.
The person will trigger the above event only if they have a product_name property with a value of Tote Bag and are subscribed to a specific Campaign. Otherwise, the event will not trigger for the person.