User Manual

Custom Events

A custom event is any event not predefined by Drip. Use a custom event to record activity unique to your business. Custom events record and store valuable information for your store.  

For example, record an event each time someone updates their cart or makes a purchase. Here are examples of event names for an ecommerce store:

    • Started checkout

    • Abandoned cart

    • Placed an order

Start with these best practices when naming custom events: 

  • Be descriptive, but not too complex

  • Use a past-tense verb when describing the action (e.g. Started a trial, Made a purchase)

  • Capitalize the first word only

Stick to these practices to ensure consistency across naming conventions for custom events.