Events are referenced by a given name and contain little bits of information known as properties.
Properties are just details about the event that took place. And although properties might vary with each event, date and time properties are always included.
All of the supplemental data you can track with Events only improves how and when you talk to people on their individual journeys.
Below are just a few things you can track with Drip’s predefined Events:
When someone orders an item
How many times someone makes an order
When someone clicks a link
When someone enters a workflow
When someone submits a form
When someone visits a page and how many times
The predefined events are meant to record in accordance with the action it describes, such as Clicked a link. But predefined events do not have to be used as Triggers for them to be recorded. So, even if you don't have at trigger set up for when someone clicks a link, the event will record regardless because the action was performed.
Recording Events for actions like these is useful when you want to tailor your marketing and reach out to people who have completed a specific action at a specific time or a certain number of times. Like when someone places their third order this month or when they visit a specific product page four times.