User Manual
Overview

Track Email Series Campaign Revenue

There are a few ways to monitor an Email Series Campaign in Drip. To view in-depth results, go to the Campaign Dashboard. To see email metrics at a glance, go to the list of Email Series.

Campaign Revenue Dashboard

Campaign revenue dashboard

Campaign Dashboard with revenue metrics.

campaign-non-revenue-dashboard

Campaign Dashboard without revenue metrics.

Monitor the performance of an Email Series Campaign with the Revenue Dashboard. If you track revenue in your account, the Dashboard allows you to see revenue and email engagement stats for the Email Series Campaign as a whole, and for each individual email for a given date range.

For each Email Series Campaign, you can:

  • View the number of people in the Email Series Campaign.

  • View lifetime engagement stats:

    • Sent: The number of emails sent 

    • Opens: The number of emails opened

    • Clicks: The number of emails that registered at least one click

    • Unsubscribes: The number of people who decline to receive further communication

    • Replies: The total number of replies to the email

To view the Revenue, Revenue per Person, Average Order Value, or Average Time to Purchase broken down per day, click on each metric on the dashboard. Then you will see the graph for that metric.

To view the data for a given date range:

  1. Click on the date in the upper right-hand corner of the dashboard

  2. Select the start and end dates on the calendar, or select the date range from the drop-down

  3. Click Apply

Switch to View Email Metrics 

If you report revenue, you have the option to switch and view email metrics: 

  1. Click on the three dots next to Revenue/ Person

  2. Click View Email Metrics 

  3. You will see the email metrics for each campaign email

Campaign Non-Revenue Dashboard 

The performance of your marketing activities is critical to knowing how, when, and with what your customers are engaging, and the impact you’re having on your business.  The Non-Revenue Campaign dashboard provides a deeper insight into the performance of your marketing activities. 

For each Email Series Campaign, you can view the number of New People by day, and customizable date range.

For each email, you can view lifetime engagement stats:

  • Sent: The number of emails sent 

  • Opens: The number of emails opened

  • Clicks: The number of emails that registered at least one click

  • Unsubscribes: The number of people who decline to receive further communication

  • Replies: The total number of replies to the email

Email Series Campaigns List

To access a list of your Email Series Campaigns, click the Email Series Campaigns tab.

Sort Email Series Campaigns

The list of Email Series Campaigns shows all of the series sorted by Custom Order in your account by default. Filter to view campaigns with the status of Draft, Active, Paused, or All. Sort by custom order, most recent, oldest, A-Z, or Z-A.

Search Email Series Campaigns

Locate an individual Email Series Campaign by entering its name into the Search Email Series Campaigns search bar.

Group

Organize Email Series Campaigns based on their purpose using Groups.

People

The total number of people that are currently subscribed to the Email Series Campaign.