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User Manual

Visual Builder

Visual Builder editor

The Visual Builder is a point-and-click builder to help marketers design emails that align with their products and brands.

Recommended Specs for the Visual Builder

Take a look at the following specs before designing an email with the Visual Builder:

  • Laptop and desktop computers with touchscreens have been reported to get in the way of some design features in this builder. It's recommended to disable touchscreen features on your device. 

  • Recommended browsers for designing with this builder include Chrome, Safari, and Firefox.

Start a Visual Builder Email Design

To design an email with the Visual Builder:

  1. Create a new broadcast, campaign, or automation email

  2. When asked which email builder you'd like to use, select Visual Builder
  3. Click Continue

  4. Choose a Starting Point

  5. After choosing a starting point you'll enter into the builder interface.

The starting point allows you to choose from your previously designed Visual Builder emails or from a selection of pre-built templates.  

The Visual Builder Interface

Entering into the Visual Builder there's a lot to look at. 

The top navigation bar is where the email design can be changed. It's also where the undo, redo, save, and preview features are accessed. 

Below the navigation bar is where the email design happens.

To the right is a view of the email design. This view gives you an idea of what the email will look like when it's opened. Hover your cursor over the various sections of the email to select the areas or sections of the email to edit.

On the left, the General and Sections tabs are where the email's subject line, preheader, general layout, and global styles are managed. 

Visual Builder Email Layout

The main layout of a Visual Builder consists of the following sections:

  • Header
  • Sections
  • Footer

The Header is where brand logos can be placed. This area of the layout can be turned off depending on the needs of the email design. 

Sections are where the main content of the email should be placed. There can be multiple sections within the layout, such as using one section per product and description to display. To add additional sections, click Add Section.

The Footer area is where your general business is contained. This includes your postal address, "from" email, and unsubscribe link.

Click on one of the sections to pull up tools for editing the content.

Global Styles

Global Styles are the base styles of your email. They determine aspects of the design, such as the width, background, and text and button colors for the email. 

  1. Click into the General tab
  2. Click Edit Global Styles
  3. Configure your styles
  4. Click Save Changes

Here's a rundown of the Global Styles that can be managed here:

Background styles allow you to manage the following:

  • Background Color
  • Email Width (max width of 600px)

Text Format Styles allow you to manage font-family, text-size, and color for the following:

  • headings 1-6
  • paragraphs
  • link color and link underline styles can also be managed

Buttons Styles allow you to manage the following for buttons:

  • font-family
  • text size
  • text color
  • button color

Set your Global Styles to match the look and feel of your brand for a consistent look between your store and email design.

Adding Email Content 

The easiest way to edit or add content to a section is to hover your cursor over the part of the email you'd like to modify. While hovering over an individual element, notice how you can move, duplicate, or delete that element.

You'll also see that you can either edit the background and columns or add new content to a particular email section

Click the Edit Background and Columns button to edit a section’s background styles to include an image or set a different background color.

Then, adjust the settings that appear to the left of the Visual Builder.

To insert an additional column to the email, click the + icon where you'd like it to place the new column.

While hovering over a section, click Add Content to add one of the following types of elements to your email:

  • images

  • text

  • buttons

  • line spacers


This option lets you upload a new image into your account, or insert a previously uploaded one into the email.

When uploading a new image, consider the following specs:

  • Compatible image formats include JPEG, PNG, and GIF.

  • Images exceeding the maximum 540px width are automatically downsized to fit that spec. This includes images placed in the header section of your email.

  • Images are automatically resized for mobile.

Once you've placed an image in your email, click on it to pull up a few additional setting that will appear to the left of the email preview:

  • Source lets you swap the current image for another in its place. Or, you can enter the URL to an external image you might be hosting outside of Drip.

  • Link lets you turn the image into a hyperlink. Enter the URL to the web page where you'd like to direct any person that clicks it.

  • Alt text lets you enter the text that should display onscreen if the email viewer's web browser or email client fails to load the image.

  • Alignment lets you align the image to the right, center, or left inside of the email column it's placed.

  • Vertical spacing lets you expand or contract the amount of white space that should be above and below the image.


Use this component to add text via the WYSIWYG editor to your email section. Also, take note of how you can insert custom HTML. To do so, click the Source button.

Use the slider to the left to modify the vertical spacing between columns.

External fonts are not currently supported for emails built with the Visual Builder.


Insert a call-to-action (CTA) button element into your email.

When you place a CTA button into your email, you can set the URL where the button should direct the reader once clicked. You can also modify the button's color, alignment, width, and vertical spacing.


Insert a spacer if you’d like to add a bit of space between two elements.

A spacer can run horizontally only. Once a spacer is in place, you can modify its height. Use the slider to the left of the builder. Keep the display line enabled to change its width, stroke, style, and color.