User Manual
Overview

Fonts

Add your fonts to Drip to match the look and feel of your brand. Drip lets you choose from 1,000+ Google Fonts to use in our Visual Email Builder. 

Custom fonts are available in the email header, body text, footer, and buttons. 

Go to Settings > Assets > Fonts and use the search bar to add your font. Click on the pink checkmark to save the font to your account, and you’ll be able to select that font in the Visual Email Builder.

Select your font in the visual email builder.

Custom fonts are not currently available in the Text Builder. Learn about HTML Builder Fonts.

Fallback Fonts 

At Drip, we do everything in our power to ensure that your email renders consistently across all email clients. Unfortunately, not all email clients render custom Google Fonts so your font may not render as expected. To ensure that your email renders consistently, there is a preselected fallback font for each Google Font. 

Currently, there are 10 fonts that are considered web-safe across all email clients, meaning that the font you select when you build your email will be the font displayed when it’s opened by the customer. Email has more constraints than the web because of the many different ways HTML code is consumed and altered by different email clients.

The following fonts are web-safe and will display consistently across email clients: 

  • Arial 
  • Comic Sans MS
  • Courier New
  • Georgia
  • Helvetica 
  • Lucida Sans Unicode
  • Tahoma 
  • Times New Roman
  • Trebuchet MS
  • Verdana

The following email clients support custom fonts:

  • Apple Mail
  • iOS Mail (the default email browser on iOS)
  • Default Android email client

The following email clients support web fonts: 

  • Apple Mail
  • iOS Mail
  • Google Android
  • Samsung Mail (Android 8.0)
  • Outlook for Mac
  • Outlook App

 

Best Practices

Don’t send image-only emails. 

https://litmus.com/blog/why-you-shouldnt-send-image-only-emails 

Images alone don’t serve your entire audience. Some people use screen readers, don’t have a good internet connection, have their images turned off, or want to search for something in your email in the future, and using all images makes your email impossible to read for those people. 

Include alt text in image only emails.

To avoid font rendering issues altogether, it is common practice to use image-only emails, ie, the text is a part of the image. Therefore, you don’t have to worry about the email service not supporting the font. But you may miss out on opportunities to connect with members of your audience due to their use of screen readers. 

Use the alt text feature when adding images with the visual email builder and coding in alt text when using our HTML builder This makes the email accessible to a larger audience and assists them in search for something in your email in the future. 

Fallback fonts should be the same type as your custom font. 

Use a sans-serif fallback font if your custom font is a sans-serif font, and a serif fallback font if your custom font is a serif font. Using the same style of font helps retain your email’s design in different email clients.

 

Frequently Asked Questions

I can’t find the font that I’m looking for. Will you be adding more custom fonts in the future?

While the Google font library is expansive, we understand that it may not have every font you are looking for. At this time, these are the only fonts available in Drip but we are exploring the ability to add custom fonts.

How many fonts can I add?

As many as you want! 

Can I import fonts from my store to Drip?

Currently, you can only add fonts from the Google font library. We are exploring the ability to add custom fonts in the future. 

Does Drip auto-generate a fallback font, or can I select my own? 

We auto-generate a fallback font, but you have the option to change it from the available list.