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User Manual

Terms of Service

We require our customers to adhere to a strict Terms of Service in order to begin or continue sending emails through Drip. When a direct violation occurs, we reserve the right to block or ban your account without warning. 

The following information explains the more common scenarios where we've blocked or banned accounts which are in direct violation of our Terms of Service:

Content Not Supported in Drip

There are a few business models and types of content that we do not allow to be sent through our services:

  • illegal goods

  • pornography

  • sexually explicit material

  • sex advice

  • drugs or pharmaceutical information or products

  • adult related products, services or novelty items

  • credit repair services or opportunities

  • dating or escorts

  • stock trading, day trading or stock market content

  • betting or gambling products or services

  • network or multi-level marketing

  • loans

  • mortgages

  • nutritional or herbal supplements, or free product/free sample giveaway

  • claim your money/benefit/assistance or similar

  • excessive third-party promotions

  • “get rich quick” or similar content

The email service industry as a whole has labeled most of the above business models and content as higher risk, and we will not make exceptions due to the high-risk nature of those industries. 

High Email Bounce Rates

If your account has racked up a high email bounce rate, it may be grounds for us to block or ban your account

Here are a few common reasons why an email might get recorded as a hard bounce:

  • Email is sent to an invalid email address

  • Email sent to a non-existent domain

High Email Spam Complaints

If your account acquires a high rate of spam complaints filed against your emails, it will be grounds for us to block or ban your account from further sending.

Spam complaints can be caused by a few different reasons. Here are a few of the more common scenarios where you may receive complaints against your emails:

  • You haven't gained explicit permission to send email to a person

  • A person has opted off your list and you continue to send emails

  • If a person has not received communications for longer periods of time and suddenly see an influx of emails from you

  • You've migrated to Drip from another provider and didn't inform your list of the change. In these cases, your sending domain may appear different as well as the designs of your email, which may be confusing to some people

  • A person feels, regardless of the sender’s intent, that what they've received is an unwanted communication and they considered the email to be spam

Although you may have sent communications based on what a person has agreed to, be clear in your emails that they have the option to unsubscribe from your list. 

Explicit Permission Has Not Been Obtained

We are a permission-based service. This means that anyone who you send email to or add to your list must give their explicit consent for you to do so. The biggest factor here is if you utilize a purchased list. Even if the people on the purchased list gave their consent to be on the list, they did not give their consent to you specifically. Additionally, if you've gone a long period of time without engaging your list, usually more than 90 days, people might have forgotten that they did give you permission at some point.

You should never assume someone has given their consent. Just because someone has given their email address to you, it does not always mean that they want or expect ongoing communications revolving around the marketing of your business and products.

Sending Email to Purchased Lists

Another common reason an account can get blocked or banned is if you are sending email content to purchased lists, or lists of subscribers that have not directly opted in to receive email content from you. It is important to understand that Drip should only be used for inbound email marketing. This means that the subscribers receiving your email content must opt-in to you in some manner. This may be through a form on your website, or by them getting added to your list by a third-party integration connected to Drip, such as Leadpages.

If any of the conditions mentioned above are violated, we reserve the right to block or ban accounts without prior notice.