Create Custom Field
Custom fields are represented by an Identifier. The value of the Identifier is the information that is unique to a person in Drip.
Create Custom Fields to store information that is unique to a person on your list, such as their birthday. Custom fields are case sensitive and can contain only letters, numbers, and underscores. There is a limit of 1000 characters per field. There is no limit to the number of custom fields you can save per person.
To create a new Custom Field:
Click Custom Fields
Click + New Custom Field
Enter an identifier for your new field.
Click Create Field
Check out our Email Personalization Guide on how to utilize your Custom Fields.