Skip navigation
User Manual

Create Custom Field

Custom fields are represented by an Identifier. The value of the Identifier is the information that is unique to a person in Drip.

Create Custom Fields to store information that is unique to a person on your list, such as their birthday. Custom fields are case sensitive and can contain only letters, numbers, and underscores. There is a limit of 1000 characters per field. There is no limit to the number of custom fields you can save per person.

To create a new Custom Field:

  1. Click People

  2. Click Custom Fields

  3. Click + New Custom Field

  4. Enter an identifier for your new field.

  5. Click Create Field

Check out our Email Personalization Guide on how to utilize your Custom Fields.

x A mockup of the cover of the Holiday Ebook

Free Guide to Black Friday & Cyber Monday

Ready to rethink Black Friday? Focus on long-term loyalty, not just short-term sales. Grab our free guide full of whys and hows for this holiday season.

Get my copy