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User Manual

Custom Fields

Custom Fields page

Custom Fields contain information that is unique to an individual person on your list, such as their first name. They're also how personalized details are added into emails.

All custom fields are represented by an Identifier. The identifier name is static and is used to identify it from others in your account. Stored in the Identifier, is the information that is unique to a person.

Want to learn more about Custom Fields and email personalization, check out this guide.