User Manual

How we Calculate your Bill

Your bill is calculated based on:

  • The number of Active people in your account 
  • The number of emails you send 

At the end of your 14-day free trial, your plan type is based on the highest number of Active people in your account during your free trial period. 

See the cost of your plan type on our Pricing page

From this point forward, your billing cycle will close on the same day of the month as your first payment and you will be billed on this date each month for the previous month’s usage.

High Watermark System

Our billing works on a high watermark system, which means that you are charged based on the previous month’s usage (highest number of Active people and email sends), and not for usage at the time of billing.

Think of your Drip subscription as a large bucket and each person as a cup of water. Every time a new person (cup of water) is added to the bucket, a line is drawn on the side of the bucket to indicate the current level of water. If the bucket has 20 cups of water in it and five are removed, though there are only 15 cups of water in the bucket, the line indicating that 20 cups of water were in there still exists. The highest line drawn during the billing period dictates what plan level the account is charged under at the end of the billing period.

Each plan type is based on the total number of Active people in your subscription and will auto-upgrade to the next most cost-effective plan type if your subscription exceeds the high watermark for that plan.

Drip invoice.

Although each invoice is for your next month of service, the cost is based on your previous month’s usage. For example, the cost of the invoice above on March 6th for Service from March 6th to April 6th is based on the usage from February 6th to March 6th.

For High Volume plans, there is a monthly email send limit. If that limit is exceeded, your subscription will auto-upgrade to the next most cost-effective plan type in order to fit your sending needs for that current billing period. You will receive an email if your account is automatically upgraded and you can select how frequently you’d like to receive updates about your bill under Settings > Billing > Billing Info.

If you have any questions about your bill, drop us a line at 

Removing People

If you delete people from your list or move people from Active to Inactive during your current billing period to place your subscription on a lower plan type, you are still billed for the highest number of people you had during that billing period. After the current billing period is complete, your subscription will be downgraded automatically for the upcoming billing period (next month’s bill).

If you have multiple accounts under your subscription you are charged for the Total People count of all accounts.

Run regular pruning operations to help you keep your monthly bill from increasing. If you have Support All People enabled, you will need to deactivate people in the pruning operation to remove them from your active list.