High Watermark System
Our billing works on a high watermark system, which means that you are charged based on the highest number of Active people in your account for the billing period. If you choose to pay for All People, or if you choose to only pay for people subscribed to marketing email, you are charged for the highest number of Active people in your account for the billing period and not the number at the time of billing. In either case, you are not charged for inactive people.
Each plan type is based on the total number of Active people in your account and will auto-upgrade to the next most cost-effective plan type if your subscription exceeds the high watermark for that plan.
For High Volume plans, there is a monthly email send limit. If that limit is exceeded, your subscription will auto-upgrade to the next most cost-effective plan type in order to fit your sending needs for that current billing period.
Billing for All People
If you choose to pay for All People, you are charged for all Active people in your account. This may include unsubscribed people but does not include Inactive people.
Billing for Only People Who Subscribe to Marketing Email
If you choose to only pay for people who subscribe to marketing email, you are charged for all Active people in your account. This does not include unsubscribed people or Inactive people.
If you delete people from your list or move people from Active to Inactive during your current billing period to place your subscription on a lower plan type, you are still billed for the highest number of people you had during that billing period. After the current billing period is complete, your subscription will be downgraded automatically for the upcoming billing period (next month’s bill).
If you have multiple accounts under your subscription you are charged for the Total People count of all accounts.
Run regular pruning operations to help you keep your monthly bill from increasing.