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User Manual
Overview

Unsubscribes

The Unsubscribes report at the campaign level.

Unsubscribes reports the number of daily unsubscribes at the account level or campaign level over a given date range. The report is visualized through a bar chart and shows the total number of people that unsubscribed from all mailings or from a specified campaign.

Hover your cursor over the dashboard to view information for an individual day.

Date Range

The date range determines the breadth of time for which to show analytics on the dashboard. When you run a new report, the date range is preset to show the past thirty days.

To update the date range of the report:

  1. Click the date range drop-down

  2. Select a start date (a date in the past)

  3. Select the end date

  4. Click Apply

Once the new date range is applied, the dashboard refreshes with analytics for the given date range.

Report Level

The Unsubscribes report accumulates analytics at both the Account and Campaign levels.

Account Level

This report level returns the total daily number of people that unsubscribed from your list for the given date range. It's also the default report that is run when you first land on the dashboard.

To run the Account Level report:

  1. Click the report level drop-down

  2. Select Account Level

Campaign Level

This report level returns the total daily number of people that unsubscribed from a particular Campaign for a given date range.

To run the Campaign Level report:

  1. Click the report level drop-down

  2. Select Campaign Level

  3. Click Choose a campaign…

  4. Select the Campaign