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User Manual
Overview

Clicks

A Clicks report at the Broadcast Level.

Clicks reports the number of unique clicks of a link in an email over a given date range. The report displays all of the links clicked in the email in descending order by the highest number of unique clicks. The report does not count multiple clicks from the same person.

Unique Clicks

The total number of unique clicks of a link in the specified email type. Multiple clicks by the same person for the same link do not attribute to the report.

CTR

Click through rate (CTR) reports the percentage rate at which people who received the email clicked a link. This is calculated as the number of unique link clicks divided by the total number of people that received the email.

Apply Tag

Apply a tag to every person that clicked the link. If a person already is applied the tag, no further action is taken.

Date Range

The date range determines the breadth of time for which to show analytics on the dashboard. When you run a new report, the date range is preset to show the past thirty days.

To update the date range of the report:

  1. Click the date range drop-down

  2. Select a start date (a date in the past)

  3. Select the end date

  4. Click Apply

Once the new date range is applied, the dashboard is refreshed with analytics for the given date range.

Report level

View a Clicks report at the Broadcast, Campaign, or Automation email level.

Broadcast Level

This report level returns the total number of unique clicks, by link, in a broadcast email for a given date range.

To run the Broadcast Level report:

  1. Click the report level drop-down

  2. Select Broadcast Level

  3. Click Choose a broadcast…

  4. Select the broadcast

Campaign Level

This report level returns the total number of unique clicks, by link, in a campaign email for a given date range.

To run the Campaign Level report:

  1. Click the report level drop-down

  2. Select Campaign Level

  3. Click Choose a campaign…

  4. Select the campaign

Automation Level

This report level returns the total number of unique clicks, by link, in an automation email for a given date range.

To run the Automation Level report:

  1. Click the report level drop-down

  2. Select Automation Level

  3. Click Choose an email…

  4. Select the broadcast

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