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User Manual
Overview

Analytics

An example of how you access analytics and run reports in your account.

Analytics provide insight into how your email engagement, list growth and other factors of your marketing have performed while using Drip.

In the Analytics section of your account, you can run reports to see email metrics such as open, click, and unsubscribe rates. There are also reports to help you understand how your List size fluctuates over time, and learn more about the recent activity of people on your List.

To run an Analytics report:

  1. Click Analytics

  2. Select a Report to run

Report Types

Here is a rundown of each type of report you can run from the Analytics section of your account:

Total People reports the total daily number of people on your List or subscribed to a Campaign over a given date range.

New People reports the total daily number of people that joined your List or subscribed to a Campaign over a given date range.

Unsubscribes reports the total daily number of people that unsubscribed from your List or from a Campaign over a given date range.

Email Metrics reports open, click, and unsubscribe percentage rates for a specified email over a given date range.

Opens By Hour reports the total number of unique email opens for a specified email over for each hour of a given date range.

Clicks reports the total number of unique clicks for a specified email over a given date range.

Hard Bounces reports the total daily number of hard bounces over a given date range.

Events reports the total daily number of times a given Event was performed by people on your list over a given date range.

Recent Activity reports a list of people in ascending order by the person who has the most recently recorded activity performed.