Skip navigation
User Manual
Overview

Account Dashboard

Drip Account Dashboard Purchases

The Account Dashboard shows a cohort analysis for 0 Orders, 1 Order, and 2+ Orders to provide quick insight into your performance of your overall customer base. Drip identifies who your best customers are. With this data, you can optimize your marketing strategies to maximize repeat purchases, increase LTV, and grow your base of loyal customers.

0 purchases

  • Current number of people in this stage
  • % of your total people they represent
  • Number of new people who entered this stage in last 30 days
  • A preview of some people who recently entered this stage

1 purchase

  • Current number of people in this stage
  • % of your total people they represent
  • Number of new people who entered this stage in last 30 days
  • % of revenue driven by these people (all time)
  • AOV in last 30 days
  • Avg items per order in last 30 days
  • Top Workflows, Campaigns, Broadcasts or Rules that are attributed to first-time orders in the last 30 days
  • A preview of some people who recently entered this stage

2+ purchases

  • Current number of people in this stage
  • % of your total people they represent
  • % of revenue driven by these people (all time)
  • Number of new people who entered this stage in last 30 days
  • AOV in last 30 days
  • Avg items per order in last 30 days
  • Top Workflows, Campaigns, Broadcasts or Rules that are attributed to first-time orders in the last 30 days
  • A preview of some people who recently entered this stage

The Account Dashboard also shows insight into how your customer base is changing over time, including percent change for:

  • New people in each cohort
  • AOV of each cohort
  • Avg. items per order by each cohort
  • Avg. days to 2nd order (2+ order cohort only)

Percentage change time frame example: If it is October 1st, the last 30 days would be September 1st - September 30th, and the prior 30-day period would be August 2nd - August 31st. If your AOV from August 2nd - August 31st was $20 and your AOV from September 1st - September 30th was $21, your dashboard would show a 10% increase.

Revenue Metrics

Revenue metrics chart

Analytics provide at a glance insight into how your marketing strategies are performing. Your account dashboard keeps you up to date with key metrics that reflect your store’s revenue and Drip attributed revenue for a given date range. 

Revenue analytics allow ecommerce marketers to see a snapshot of the following:

  • Total store revenue by day, week, or month for a given date range
  • Drip attributed revenue by day, week, or month for a given date range
  • View revenue from your campaigns in the last 7 or 28 days
  • Top-earning workflows and campaigns  
  • Top-earning recent broadcasts

To report dashboard analytics, install your JavaScript snippet

Revenue reporting is only available for customers who have integrated through Shopify, Magento or the Shopper Activity API.

Revenue Analytics

  • Total Revenue: The gross revenue of the store.
  • Drip Attributed: The revenue attributed to a Drip strategy via last-touch attribution.

The revenue chart is in real-time. As soon as an order comes through, the associated revenue will display on the chart. 

Website Metrics

Website metrics chart

Keep scrolling down to see the volume of unique visits to your website, the percentage of visits that result in subscriptions, and how people are converting for a given date range. 

Traffic Analytics

  • First-time visitors tracks the number of unique visitors to your website.

  • Top traffic sources show the highest performing referral page that has resulted in web subscriptions.

  • Highest performing pages lists the URLs with the highest amount of web subscriptions through a form.

Subscription Analytics

  • Form opens: The number of times a form widget was opened either automatically or by a web visitor.

  • Form closes: The number of times an opened form widget was closed by a web visitor.

  • Web subscriptions: The number of times a web visitor subscribed to your email list by submitting a form. This number reflects both form widget and embedded form submissions.

  • Web conversions: Tracks the total number of identified web visitors who subscribed to your email through a form and who also eventually triggered a conversion

  • Cohort subscription rate: Tracks the number of first-time visitors who eventually triggered a web subscription / first-time visitors.

  • Cohort Conversion Rate: The number of visitors who made their first visit during the time frame and later converted. This number is calculated by dividing the number of people who converted / the number of people.

x A mockup of the cover of the Holiday Ebook

Free Guide to Black Friday & Cyber Monday

Ready to rethink Black Friday? Focus on long-term loyalty, not just short-term sales. Grab our free guide full of whys and hows for this holiday season.

Get my copy