Find the People Who are Unengaged
The Time Inactive filter lets you segment the people on your list who haven’t engaged with any of your emails for a given number of days. To create a segment of people who fit these criteria:
With the filter, select Time Inactive > 30 days
Click Save Segment
Give your segment the name of Disengaged
Click Save Segment
The people included in that segment are who you should focus your re-engagement efforts on.
You can find your saved segments under the Saved Segments tab.
Now that you’ve found the people you need to re-engage, give a way for them to let you know they still want to hear from you. Build a Campaign that includes:
A detailed description explaining why you’re emailing them and what you’re asking them to do.
Trigger Links as a way for you to track who wants to stay on your list.
Personalization so they know they are talking to a human.
Once you’ve created your campaign, set up an Automation that will tag anyone who clicks the Trigger Links in your emails. This will allow you to keep track of who still wants to hear from you and who you should sunset from your list.
Send your campaign out through a Bulk Operation. Run the operation for the Disengaged segment you created earlier. This will send the campaign to that segment of people. Since segments are dynamic, anyone who opens or clicks on an email will be removed from the segment but will not be removed from your list.
Sunset the Unengaged People
Before you sunset anyone who received your campaign, give them some time to decide if they want to re-engage with you. If they still haven’t clicked your link after a few days, it’s safe to sunset them from your list.
To sunset those people:
Click Pruning Operations
With the filter, select Time inactive > 30 days AND Tags > Do not include > Reengaged
Click Prune Subscribers…
To confirm the operation, click I’m sure, unsubscribe these people
When the operation is complete, you’ll have a healthy list full of people who want to hear from you. This will also result in better analytics because you’ll have removed the people who are bringing down your overall email metrics.