Skip navigation

Overview of Drip

Your Drip Dashboard

Account Revenue Dashboard

You’ll see your account dashboard on your homepage every time you log in. It keeps you up to date with key metrics of your marketing in Drip. Be sure to install your JavaScript snippet so that your dashboard can accurately report back your analytics.

To learn how to connect your ecommerce platform check out our Integrate with Drip Guide.


Broadcasts Revenue Dashboard

Build a broadcast email with the Visual or Text Builder, then send it to a segment or to your entire list. Broadcasts are a great way to send segmented promotional emails and generate revenue. With our resend to unopened feature, you can target people on your list and engage them.

See how to send a segmented promotional email here.


Campaign revenue dashboard

Create, launch, and track analytics and revenue for your Campaigns in Drip. The Campaign Dashboard lets you track the level of engagement for each campaign, and the Revenue Dashboard lets you track exactly how much you earned from that campaign, all under the Campaign tab in your account.  

To learn how to send a series of targeted promotional emails, check out this guide.


People tab in Drip

Under the People tab, you can search, filter, and create broad or niche segments of people on your list. Segments allow you to create meaningful groups of people based on what they’re doing, like opening an email, visiting a page, downloading an ebook, or buying a product. You can segment the people on your list by tags or custom fields, and manage them under the People tab.

You can also perform Imports/ Bulk Ops and Pruning Operations here.   


Forms dashboard

Forms are your lead capture tool. They are a great way to grow your list by easily making pop-up opt-in forms for your website. Create a new pop-up or embedded HTML form under the Forms tab.

Learn all about Forms in Drip here.


Workflow automation dashboard

Automation in Drip does all the heavy lifting for your marketing for you. Drip's automation features will handle everything from your most basic task, up to your most complex. Under the Automations tab, you’ll find your Workflows, Rules, and the enabled feature of RSS-To-Email.

Analytics Reports

Email Metrics report dashboard

The Analytics tab houses a variety of reports and metrics you can use to measure the impact your work in Drip has on your customers and business. Here you can view reports on Bounced Emails, Email Metrics, Click Reports, and the New People Report.

You can also view and set up your Conversions under the Analytics tab.

x A mockup of the cover of the Holiday Ebook

Free Guide to Black Friday & Cyber Monday

Ready to rethink Black Friday? Focus on long-term loyalty, not just short-term sales. Grab our free guide full of whys and hows for this holiday season.

Get my copy