Drip Tips for Holiday Email Sends

As you wrap up the final preparations for the holidays, we wanted to tackle some questions that might pop up.

If I send a Single Email Campaign “Immediately,” how long does it take to get to my customers’ inbox? 

Once you’ve built your email and hit “send,” there are a couple things Drip has to do to get your email to your customers’ inbox. Typically, this process takes 1-15 minutes, but for very large lists, it could take up to 45 minutes. 

Single Email Campaign email pro tips:

  • The bigger the list, the more time you’ll want to allow for Drip to prep and send the email.

  • If you want an email to be delivered in a recipient’s time zone, you must schedule that email at least 24 hours in advance. For example, if you want your email to arrive at 8 pm PST on November 25th, you need to schedule it by 7 pm PST on November 24th.

What happens if I need to reschedule or cancel any emails? 

In the Settings tab of your email, select “Unschedule & Return to Draft.” If you need to cancel a Single Email Campaign, we strongly encourage you to do so at least one hour in advance of the scheduled send time, just to be safe. This also applies to emails scheduled for a specific time zone. Once an email has been sent it cannot be undone.

If you’ve scheduled your email to send in a recipient’s time zone, you’ll need to unschedule at least 24 hours in advance of the scheduled send time.

Is there anything I need to know about SMS?

Yes, there are two big things to know about deliverability this year. The first is that cell providers are going to be pretty strict on including opt-out language in SMS messages this year. While you’re at a lower risk using Drip SMS, we recommend adding opt-out language if you don’t already have it. The second tip is to make sure you’re using one sending number per 200 subscribers.

If I need support during BFCM, what are my options? 

Our support team is here for you Monday-Friday, 9-5 CST. Here’s how you get in touch with us:

  • Email your questions to support@drip.com.

  • Click the “Drip Support” option in the lower right-hand corner of your account to utilize the in-app chat support. 

Most of all, stay calm! You’ve got this, and we’re here for you if you have questions.