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Connect Your Magento Store

Connect Your Magento Store

You’ll find the instructions inside your Drip account on how to connect your Magento store.

To access these instructions:

  1. Click the settings icon in the top right of your Drip account

  2. Click Integrations

  3. Click Magento

  4. Choose the version of Magento you’d like to install

  5. Complete the on-screen Integration Instructions in your account

Once your store is connected, Magento begins sending your new customers and orders to Drip.

Historical Sync

In the extension's settings in Magento, there are two buttons, one to sync customer history, the other to sync order history. The following points explain those functions:

  • Only orders without “Fully Cancelled” and “Fully Refunded” statuses will be imported.

  • If the button to sync customers is clicked, “Customer created” Drip events will be performed on each Magento Customer, and a Drip tag of "Synced from Magento" will be added to each person record.

  • If the button to sync orders is clicked, “Placed an Order” events will be performed for each Magento order. An "occurred_at" event property will be sent to Drip to make sure the order is placed appropriately on the associated person’s timeline.

Magento Events

Below is the list of events that get sent to Drip when a customer performs a certain action on your store.

Customer events

  • Customer created
    This event is fired when a new customer is created in Magento.

  • Customer updated
    This event is fired when an existing customer is updated in Magento.

  • Customer deleted
    This event is fired when an existing customer is deleted from Magento.

  • Customer logged in
    This event is fired when a customer logs in to their Magento account.

Check out events

  • Checkout created
    This event is fired when an existing customer starts a new checkout.

  • Checkout updated
    This event is fired when a customer updates an existing checkout.

Orders events

  • Placed an order
    This event is fired when an order is created.

  • Updated an order
    This event is fired when an existing order is set to either “Refunded” or “Canceled”.

  • Fulfilled an order
    This event is fired when an order’s status is set to “Order shipped” or “Complete”.

  • Refunded an order
    This event is fired when a refund is applied to an existing order.

  • Canceled an order
    This event is fired when an order’s status is set to “Cancelled”.

Products events

  • Viewed a product
    This event is fired when a product page is viewed

Wishlist Events

  • Added item to wishlist
    This event is fired when an item is added to a wishlist

  • Removed item from wishlist
    This event is fired when an item is removed from a wishlist

Building Automation With Magento Events

Magento events can be leveraged as trigger points in workflows and rules. This allows your business to automate based on different shopping behaviors, like when someone starts a checkout, makes a purchase, adds an item to their wishlist, and more.

  1. From any Workflow or Rule, add a new trigger

  2. For the first drop-down, select Magento

  3. From the second drop-down, select the Magento event you’d like to trigger the automation. All of the events listed in the previous section will be available for selection

Segmenting With Magento Data

When Magento events start flowing into Drip, you can segment your list to find people with common shopping behaviors. This allows you to target the right people for your emails.

Monitoring Your Magento Revenue From Drip

With Drip and Magento connected, revenue can begin to be attributed to the emails your customers are engaging with prior to completing a purchase. To get up to speed with how revenue is tracked, check out Drips revenue dashboards

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