Guide Outline
2 min read

Broadcasts Are Now Called Campaigns

It’s the age-old question for Drip users… should I use a Broadcast or a Campaign? 

Bangs head against the keyboard. 

Does that sound like a familiar story to you? 

If so, you’re not alone. And we heard you. 

Industry terminology has changed since Drip’s humble beginnings as an email opt-in form in 2013, and as a full-fledged email and SMS marketing platform in 2021, so must we. 

Broadcasts were renamed to Campaigns on June 11th, 2021. 

We made this change to better align with the rest of the ecommerce email marketing industry. 

This is a terminology change only. The functionality of any current Broadcast or Campaign emails will NOT be affected by this change.  


Frequently Asked Questions 

What is the new terminology? 

  • Broadcasts (a single email) will be renamed Single Email Campaigns.

  • Campaigns (a series of emails) will be renamed Email Series Campaigns


When should I send a single email vs a series of emails? 

Send a single email campaign if you’re sending a one-time email such as a sale, product launch, announcement, or newsletter. 

To send an automated series of emails like a welcome series, abandoned cart series, or post-purchase series, use one of our pre-built workflow templates. These emails are best sent in an automation because they rely on specific actions to send. 

When is the terminology changing? 

June 11, 2021.

How does this change in-app?

Will any of my current broadcast or campaign emails be impacted by this change?

This is a terminology change only. The functionality of any current Broadcast or Campaign emails will NOT be affected by this change.