You work hard to make your Facebook ads great. And with Drip’s Facebook Custom Audiences integration, they can be even greater.
If you’ve ever placed a social media ad, you know how powerful Facebook Custom Audiences are. For those unindoctrinated, Custom Audiences are advertising groups in Facebook that are made up of people with similar attributes you choose.
For instance, you might have a Custom Audience made up of people in warmer climates who you advertise your sunglasses to, and you have a different Custom Audience for those in the north who you show your ads for mittens.
Even if you’ve never used Facebook Custom Audiences in your own advertising, you’re certainly familiar with them. We’ve all been hopping around the internet, added an item of clothing to an online shopping cart, and for whatever reason, we didn’t buy it. The next day, we scroll our Facebook newsfeed and see an ad with a coupon for that very same clothing item.
Every time that happens, rest assured you’ve been retargeted, and you’re probably resting comfortably (and unknowingly) inside one of that brand’s Facebook Custom Audiences.
Drip’s deep integration with Facebook Custom Audiences lets you do this very same thing with your very own customers. Plus, it automates the whole process for you.
Automating Facebook Custom Audiences
You can start, stop, or change the Facebook ads your customers see based on any actions they take, which you can track in Drip. Best of all, you can automate the entire process without ever leaving Drip.
Custom Audiences in Workflows
You can add or remove someone from any of your Custom Audiences automatically in a workflow. This makes it possible to keep your whole marketing campaign aligned depending on what actions your customers are actually taking.
At any point along your workflow, just add an Action, select Facebook, and choose to add or remove people from a Custom Audience. Remember, you can add someone to an audience early in your workflow, then remove them after they've hit a goal—like make a purchase—all in the same workflow.
Custom Audiences in Basic Rules
You can also add or remove someone from a Custom Audience as the reaction to any trigger in your automated Basic Rules. In the example below, I'm going to add someone to my Custom Audience for winter hats after they bought mittens from my store.
Automating this means I'll never miss a next-sell opportunity again, plus my online store will stay top-of-mind to my mitten-buying customers.
Custom Audiences in Bulk Operations
The final way to finesse your Custom Audiences in Drip is through bulk operations. Like with Basic Rules, adjusting your Facebook Custom Audiences is Step 2 of your bulk op. This option is great for when you need to manually add or remove lots of subscribers from a custom audience—like if you want to promote a sale to everyone on your list, for example, just add everyone to your promo Custom Audience.
These retargeting techniques are so popular and so valuable because of how well they work. Studies estimate that nearly 70% of all shopping carts created online go abandoned. But the good news is those retargeting tactics can bring back 29% of those shoppers.
With this integration, not only can you take advantage of intelligent advertising that recaptures revenue for your business, but you can do it automatically. This makes your ads smarter and more personal on the fly, saving you time and driving more sales.
Put Facebook Custom Audiences to Work with These Workflows
Drip connects your email marketing to your ecommerce platform, payment processor, Facebook ads, and beyond, which means possibilities are practically endless when it comes to automating your Custom Audiences.
To make it even easier for you to start creating smarter ads and driving more sales, we’ve included some of our very own pre-built shareable Drip workflows that make your Custom Audiences more effective than ever.
Click to import these into your existing Drip account, link your Custom Audiences at the recommended steps, make the tweaks you need, and start automating your Facebook advertising today.
Shopify & Drip – Automated Advertising Workflow
One of the most valuable elements of automating ads in your workflows, is that you can message-match with the email campaigns that you’re sending at the same time as new subscribers are seeing your ads. In this example workflow, we pair Shopify with Drip and Facebook Custom Audiences, and show how you can send ecommerce email marketing automation campaigns based on actions new subscribers take along with automating the ads they see at the same time.
Retarget visitors who add something to their cart in Shopify, but don’t end up making a purchase. Add those people to a Facebook Custom Audience that prompts an initial purchase. Once they become customers, you can upsell them with both a coupon email and a matching coupon ad to drive a second purchase from your initial purchasers.
This workflow is an invaluable addition to your marketing efforts, and can drive incredible results for anyone selling online. Remember too, if you’re not using Shopify, this same workflow can be quickly adjusted to match whatever ecommerce provider you use. Import it today, and get started with automated ads.
Stripe & Drip – Facebook Custom Audiences
Don’t let the simplicity of this workflow make you think it’s not powerful. It’s a perfect journey to drive first-time and upsell purchases from new leads on your website. As you can see, this workflow is designed to take new leads that come in from a form submission, and add them to a Facebook Custom Audience that promotes a purchase.
Once that purchase is made, and a customer is created in Stripe, Drip automatically removes that contact from your Facebook Custom Audience, and adds them to a new one, highlighting an upsell opportunity.
Automate your retargeting with Drip, Stripe, and Facebook Custom Audiences in just a matter of clicks. Import this workflow right now to get started.
With Drip’s Facebook integration, you’ll automatically deliver a consistent marketing message, drive more sales, and save money while you do it with more hyper-targeted advertising than you ever thought possible.
If you’re ready to set up Drip and Facebook Custom Audiences right now, click here to read the short instructions. We’ll walk you through the fast integration process and give you a few extra tips, like creating your Custom Audiences in Facebook before you start automating them in Drip.
Get started today. Let Drip be your nerd (so you can make more money).
Any questions about this new feature? Ask us in the comments.