ECRM stands for Ecommerce Customer Relationship Management, but it means so much more. ECRM unites all the customer data collected across your ecommerce platform and marketing channels, organizes it, and makes it accessible and useful.
ECRM empowers retailers to use every bit of info to make timely, personalized customer experiences through email, social media, SMS, paid ads, postcards, and beyond to build long-term customer loyalty.
Online shopping has turned into a battle of between barcodes vs. brands, commodities vs. corner-store experiences. Consumers today are yearning for the human touch, but most online stores are still focused on selling cold and fast.
Specialty retailers that use ECRM are able to build the experiences that real people want today. With Drip, brands can give human, one-to-one touches through all their marketing channels at scale. When stores can connect with each customer at the right time with relevant messaging, that’s when loyalty is built.
A traditional Customer Relationship Management platform, or CRM, is geared toward serving B2B sales teams. CRMs are built to keep track of thousands of prospect lifecycles, reach out at key moments, and, ultimately, drive sales. CRMs have sales teams in mind—not ecommerce brands or your customers.
In contrast, an Ecommerce Customer Relationship Management platform, or ECRM, is tailored to the needs of ecommerce. We collect information on millions of ecommerce consumers so retailers can nurture authentic relationships, provide better experiences, and create lasting customer loyalty.
Just like how a CRM or a salesperson would listen for keywords or indicators of purchase intent, Drip captures consumers’ online behavior to help retailers automatically nurture them to a sale by remembering and responding to their interests and needs.
Just joining? Drip has you covered. MyDrip is our hub for getting up and running with an ECRM. With docs, how-to guides, industry resources, and long-form video courses, you’ll learn about Drip and how to get the most out of an ECRM in no time.
Still need a hand? Every paying Drip customer gets access to email and live chat support fielded by the true pros on our Customer Support team.
The magic to Drip is its ability to keep track of what your customers are up to so that you can understand them more than ever, then leverage that data in your marketing strategies. Drip gathers and organizes data such as pages people visit, items they order, order frequency, order value, emails opened, and more. With a full-color view of the customer’s journey from first visit to first purchase and beyond, you will be able to personalize and optimize your strategies across all you marketing channels.
Drip’s roster of integrations spans everything from ecommerce platforms to landing page builders to Facebook and beyond. And with tools like Zapier, even more platforms can be connected than ever. To get an eyeful of everything Drip works with, check out our integrations here.
You sure can! Drip’s Shopper Activity API is ready and waiting for your custom ecommerce store to take full advantage of every customer-loving feature.
All paying Drip customers have access to email and live chat support from 9 am to 5 pm CT, Monday through Friday. Just log into your account and click the support widget to get started.
Not sure if your business obliges by Drip’s Terms of Service? See what’s cool (and not so cool) with us in Section 3 of our ToS. Read up on the official Drip Rules in our Terms of Service found here.