A traditional Customer Relationship Management platform, or CRM, is geared toward serving B2B sales teams. CRMs are built to keep track of thousands of prospect lifecycles, reach out at key moments, and, ultimately, drive sales. CRMs have sales teams in mind—not ecommerce brands or your customers.
In contrast, an Ecommerce Customer Relationship Management platform, or ECRM, is tailored to the needs of ecommerce. We collect information on millions of ecommerce consumers so retailers can nurture authentic relationships, provide better experiences, and create lasting customer loyalty.
Just like how a CRM or a salesperson would listen for keywords or indicators of purchase intent, Drip ECRM captures consumers’ online behavior to help retailers automatically nurture them to a sale by remembering and responding to their interests and needs.