What is marketing automation?
Marketing automation focused on providing your leads and prospects customized information based on their behavior and interactions with your website and company. Drip focuses on the email and analytics portion of marketing automation, and takes it one step further by interacting with your trial users and customers as well.
If you're wondering why you should care, read this article: Why Marketing Automation Is the Future of Email Marketing
Branding & Customization
Can I send both HTML and text emails?
We send both HTML and text emails every time. You need text emails in order to work well with spam filters, but you can't track opens for text emails. Providing you with trustworthy and actionable usage analytics is a core focus of Drip so we engineered our own "plain text" HTML template that looks very similar to plain text but is actually HTML. It’s been so successful for our customers that it’s the only template we currently offer.
Do you have a custom template builder?
You betcha! We allow you to house multiple templates right in your Drip account. Our point-and-click Visual Builder lets you make beautiful designed emails to help you showcase your products, demo your classes, and more—without having to know any code. The Text Builder is still here, though, for when you want a simple HTML plain text template that is optimized for readability and clicks.
Can I track Drip email activity with Google Analytics?
By default, clicks from any email will show up as direct traffic - if someone's reading it in Gmail or YahooMail it will show up as coming from Google.com or Yahoo.com. However, you can tag links via the Google URL Builder and they will show up in your Campaigns section of Google Analytics: https://support.google.com/analytics/answer/1033867?hl=en
Drip also tracks all of your clicks to show you who clicked, opened, etc... and also aggregate percentage values. We also have a checkbox where we automatically send any conversions you track in Drip into Google Analytics as a GA Goal.
Can I change my plan?
Drip will always place you in the most cost-effective plan based on the number of active people in your account and the volume of emails you send during the month. If you exceed the limit for your specific plan, we’ll move you to the next higher plan for your next bill. When you prune your list or people become inactive, dropping your account into a lower plan level, we’ll simply downgrade you automatically after your next charge.
How do annual plans work?
Annual plans from Drip are designed to save you money. Drip works on a credit system, so when you purchase an annual plan, you get two months of free bonus credits added to your account. When the number of active people in your account grows and you move up a plan, your credits get used more quickly at your new rate. If some people become inactive, or you decide to prune your list, we’ll simply move you down a plan, and you’ll continue to use your credit balance a bit slower.
Whenever your account runs out of credits, we’ll automatically extend your membership on an annual basis, and once again, add two new months of free bonus credits at your updated plan level.
Can I manually add someone to a Drip campaign?
And you can always export your email list to CSV from the Campaign → Subscribers tab.
How are unsubscribes handled?
Our emails keep with CAN-SPAM compliance by providing an unsubscribe link at the bottom of every email. We also have advanced logic to handle if someone is subscribed to more than one of your lists - they can choose which they unsubscribe from.
Does Drip replace typical email service providers or work alongside them?
Drip is a full-featured email service provider and is designed to handle all of your email marketing and marketing automation needs, from gathering emails via an opt-in form on your website, sending marketing sequences and one-off broadcasts, sending emails to trial/demo users, and paying customers.
Drip also has advanced automation features like tags, custom events, and custom fields/attributes.
How good is your deliverability?
We use the same extremely reliable, fast and secure services that companies such as Uber, Airbnb, Spotify, and Heroku use, among many others.
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