If you’re weighing the pros and cons between using Zaius and Drip as your ecommerce marketing automation platform, then have no fear because our comparisons (page) is here. For your reading pleasure, we’ve put together a side-by-side comparison of the two platforms so that you can see the light at the end of the decision tunnel.
With this comparison, we’re going to cut the fluff and get straight to the point. We won’t plug in weird labels that don’t mean anything to you, and we certainly won’t fill the page with clunky jargon or stack the deck in our favor. We also won’t let this review sit stagnant when either of us reveals new features or functionality.
At the end of the day, we want the same thing you do: success for your online shop so you can live the life you’re looking to live. This means helping you pick the ecommerce tools that will help you the most—and even if that’s not us right now, no hard feelings.
This comparison features nine ecommerce marketing automation software essentials that should be considered when choosing your next platform to take ecommerce to the next level. See how Drip and Zaius meet each must-have, then make the best decision for you.
1. Plays Nice with Facebook
Us: Facebook is kind of a big deal. Like a big, big deal. And because we don’t want you missing out on any big deals, we’ve natively integrated with Facebook Custom Audiences and Facebook Lead Ads so that you can take full advantage of prime social media marketing opportunities.
For spot-on advertising, Drip integrates with Facebook Custom Audiences. Start, stop, or change the ads your customers see based on actions they take automatically, and create Facebook Custom Audiences from inside your workflows without ever leaving Drip.
Drip also integrates with Facebook Lead Ads to let you collect info (name, phone number, email) from people showing interest in becoming your customers. When a customer enters those deets, they’re sent straight to your Drip account where they can trigger automations like applying tags, sending email campaigns, and more.
But what happens if some of your customers aren’t all about Facebook? No worries. Drip lets your ecommerce business connect with customers through multichannel workflows, other social media platforms, and third-party integrations like SMS and direct mail so that you can always reach your customers beyond the inbox.
Zaius: Zaius also integrates directly with Facebook, and it easily lets you sync segments to Facebook for targeting. To use Facebook Custom Audiences within the platform, simply log into Facebook, grab your account ID, and enter that into Zaius. However, when it comes to Facebook Lead Ads, there’s no mention of Zaius being able to directly integrate.
Winner: While Zaius integrates with Facebook Custom Audiences, it lacks the essential Facebook Lead Ads that lets you collect info from people showing interest in becoming your customer. Hands-down winner here: Drip.
2. Automation Capabilities
Us: Looking for automation possibilities that are practically endless? Well, have we got news for you. Drip’s smart automation platform lets you create if-this-then-that basic rules, fully automated workflows, and email campaigns.
Rules can be built to automatically react when a customer does something—think of them as if-this-then-that automations. For example, if John buys your product, then send John a thank you email. And what’s extra cool is that any rule can be fired by multiple triggers and result in multiple actions across Drip’s platform and your integrated tools.
Workflows and campaigns can also be created to move customers along their journeys. A workflow is an automated path a person is guided down, depending on what they do, open, click, buy, etc. Workflows can be triggered by abandoned carts, purchases made, emails opened, tags applied, and more.
A campaign is an email series that automatically deploys once a person triggers it. For instance, you could set up a “welcome” campaign for new customers, so when someone becomes a new customer, they’ll trigger a campaign that will automatically send them friendly “hello” emails and coupons.
Zaius: Zaius is all about behaviorally triggered messaging. The platform lets you automate triggered messages for effective campaigns, such as welcome campaigns for new customers that let you engage with new shoppers and increase first-purchase rates. Automated messaging can also be based on behaviors like cart abandonment and browse abandonment. Campaigns can also be incorporated across multiple channels and devices, such as email, web, mobile, social media, and more.
Zaius’ Email Designer also makes it easy to personalize content to any campaign. Send customers images of items they’ve browsed or products they’ve added to their cart.
When it comes to workflows, Zaius refers to them as “decision trees” and considers them to be cumbersome and hard-to-follow. Instead, the platform uses its Omnichannel Campaign Manager that lets you create, execute and measure multi-touchpoint campaigns across channels and devices in one campaign view. The Manager also uses historic customer behavior to help deliver the right content.
Winner: Zaius’ automated image populator is pretty slick (Keep your eyes peeled for future Drip updates on this front), but if you’re looking for superb flexibility when it comes to automation capabilities, then Drip is your winner with rules, campaigns, and workflows at your disposal. And Drip is especially your winner if you’re big into utilizing colorful, easy-to-follow workflows (including pre-made workflows) that map out the direction each of your customers is headed.
3. Visual Builder
Us: With Drip’s visual builder, it’s easy to create intuitive workflows that are easy on the eyes. Add, remove, and adjust rules, tags, and goals without ever going into brain overload. Paths are crystal clear and steps are color-coded to help you identify exactly where your customers are headed. Workflows can be as simple or as far-reaching as you’d like—the power is in your hands.
Plus, Drip comes stocked with a slick point-and-click Visual Email Builder. Colorful and image-driven, your emails will rock the socks off your customers’ feet. Then they’ll have to come to you to buy more socks (like, if that’s what you sell and all).
Zaius: Zaius’ Email Designer gives you control over your email designs and templates and uses a drag-and-drop workflow. The builder is laid out in a vertical format and elements, such as sections and grids, and images can easily be dropped in to create good-looking emails that are visually driven.
Winner: Both Drip and Zaius offer email builders that let you create eye-catching, image-driven emails in as few clicks as possible. However, we’re pretty partial to how non-fussy our point-and-click builder is in comparison with drag-and-drop. Get into each platform, get a feel for each builder, and follow your heart on this one.
4. Individual Customer Journeys
Us: Drip works to keep confusion at bay, and individual customer journeys are no exception. With loads of collective data, it’s easy to identify your most engaged customers and your least engaged customers so that you can target everyone with the right message.
Visual customer timelines really let you see your customers in full color. See how they’re interacting with your business based on how long it takes them to make a purchase, or how many emails it took to convert them. Or if someone leaves, get a better understanding of what happened so you can pick out the red flags next time and take action.
Lead Scoring adds and subtracts points to people for different actions. For instance, customer John can rack up points by buying an item, but he can also have points taken away for cancelling an order. Lead Scoring helps you easily identify how your customers are engaging with your products so that you can send targeted coupons and emails that really hit home.
(Plus, you can trigger rules and workflows based on someone’s lead score for instantly rewarding your hottest leads or reaching out to leads with low, low scores.)
And if you’re looking to gauge the overall impact your experiences are having on customers, Drip’s latest top-notch feature — Workflow Split Testing — is going to make your day. Test multiple strategies in a single workflow to see which customer experience earns the highest revenue, more conversions, or the most site visits. It’s time to say buh-bye to “best guesses” and hello to meaningful marketing.
Zaius: This app takes into account all of the customer’s interactions across every channel and device and puts it into a single customer view that allows for easy targeting. Customer Profiles show all of the interactions a customer has had with your business—all items browsed or purchased, contact information, location, and more—and puts them into one view.
When it comes to a numbers-based system to calculate how active your customers are with your business, Zaius doesn’t offer anything equivalent to Drip’s Lead Scoring.
Winner: If you’re looking for a points-based system to calculate how your customers are interacting with your brand, look no further than Drip. Its Lead Scoring automatically assigns points for purchases, abandoned carts, and more, so that you can use cold-hard numbers to see what your customers are up to.
5. Segmentation Capabilities
Us: We know that each one of your customers has a unique experience—people come from different sources, take different actions, and are interested in different things. With Drip’s people-centric segmentation capabilities, we make it possible for your ecommerce business to segment everyone on your list by tags. Tag customers based on names, dates, custom fields, events, actions they take, actions they didn’t take, and more.
And with Drip’s Shopper Activity API, you can even segment people based on items ordered and brands purchased. The more filters at your disposal, the more personalized and relevant your messaging will be.
Flexible segmentation capabilities let you know exactly who each customer is so that you can target them with a personalized message.
Zaius: Segmentation capabilities are also a hot priority for Zaius. The platform links your customer’s behaviors across channels and devices, then presents that data to you for real-time customer segmentation.
Customers are automatically segmented based by their lifecycle stage. From customers that have yet to purchase something to one-time purchasers, repeat customers, and loyal customers, lifecycle segmentation lets you do things like re-engage customers and move one-time purchasers toward your brand. Customer segments can also be used to filter reporting and analysis for key behavior comparisons against loyal customers and first-time buyers or shoppers.
Zaius’ segment builder is flexible and lets you create segments of customers based on things like those who have shopped for a specific product, or those who first visited from a Facebook ad campaign.
Winner: Drip takes the cake here thanks to it extra-user-friendly segmentation capabilities that won’t make your head spin. Filtering and creating segments is done in language that makes sense to you, which can be the difference between a good time and really, really bad time for you.
6. Fit your Stack
Us: At Drip, we like it when our tools play nice together. We integrate natively with almost 100 (and counting) other online marketing tools. And with handy middleware tools like Zapier, the integration list just keeps on growing.
And what if we don’t integrate? No worries—we’ve got your back. Our API (Application Programming Interface) allows pretty much any tool to talk to Drip’s platform. The more tools you integrate into Drip, the more you’ll learn about people.
Zaius: Zaius offers a fair amount of pre-built integrations such as Facebook, Google, and Shopify—all important tools to fit your ecommerce stack—but it doesn’t present an overall number or an overall list of the integrations it works with. But if you can’t find the technology you’re looking to connect with inside the platform, Zaius takes email requests.
Winner: Drip wins this category thanks to the vast number of native integrations the platform works with along with its slick connection to Zapier.
7. Ease of Implementation
Us: Drip can help you get set up and sending in just a few moments. Our easy-to-use interface combined with how-to videos, Knowledge Base articles, blogs, webinars, and more can get you going all on your own.
If you'd rather we lend a hand, our dedicated ECRM customer success team is here. With varying levels of consultation services, we can help pair you up with one that'll fit all your implementation needs.
No matter if you choose to go it alone or get help from our ECRM success team, our 24/7 chat and email support is always around to help whenever you need.
Zaius: While Zaius claims to have a stellar on-demand support team that’s there to assist you in every way possible, there’s no mention of migration services or prices. Not cool.
Winner: Plain and simple: Drip. We’re not here to hide behind closed doors or let you figure the platform out for yourself … like some companies.
8. Is It Built for Humans?
Us: Everyone lovesconfusing language and SaaS platforms that are impossible to navigate … said nobody, ever. At Drip, we’re all about creating user-friendly technology that gets the job done quickly so you don’t have to stare at a computer screen all day.
Built with the busy online marketer in mind, Drip’s platform lets you do things like build campaigns, create automations, and segment people in as few clicks as possible. Our visual and text email builders let you create stunning, image-driven emails in a cinch, and our color-coded visual workflow builder lets you see exactly where you’re leading your customers.
Sending personalized content is the way to win-over customers, and with Drip it takes just seconds to make every email personal. Email copy can automatically update for each customer and show top selling products, product recommendations, and even price-drop notifications.
Zaius: While Zaius pulls together analytics and powerful automation capabilities, its platform can get a bit overwhelming, especially if you’re not big into tech-talk. So, while the platform itself can be a powerful tool for online marketers, it’s not exactly user-friendly.
However, Zaius recently launched a marketing assistant that lives inside the Zaius B2C CRM platform. Known as Zam, the assistant helps to predict customer behavior, uncovers product opportunities (what products are/aren’t performing well), and helps to personalize messages for customers. Think of Zam as a sort of Siri, but for a CRM—it’s a smart assistant designed to make your marketing life a little bit easier.
Winner: If you’re looking for a platform that’s easy to navigate and won’t have you pulling your hair out, then Drip is your choice. However, Zam might be the perfect fit for your troubleshooting needs. Take a test drive of either platform to see which has the ease you're looking for when it comes to ecommerce marketing.
9. Workflows You Can Set Goals In
Us: One of the coolest features inside of Drip’s automated workflows is goals. A goal is a particular milestone you want your customer to reach when they’re in a workflow (much like, ya know, a goal in real life). For example, a goal could be something like “make a purchase” or “register for your latest webinar.”
When you add a goal to a workflow, your leads and customers will be automatically picked up from wherever they were and put down at the point of your goal if they achieve that particular goal at any point within the workflow. This prevents your customer from receiving an overabundance of unnecessary emails telling them to make a purchase for an item they’ve already bought or register for a webinar they’ve already registered for. Trust us, your customers will thank you for not blowing up their email inbox.
Zaius: Since Zaius isn’t big into workflows—it refers to workflows as “decision trees” that are “cumbersome”—there are not workflows to set goals in. The platform segments customers by lifecycle stage, which allows for behaviorally triggered campaigns. But nowhere in the platform are workflows you can set goals in.
Winner: Since Zaius doesn’t have a comparable component, thetwo-thumbs-up winner in this category is Drip. Without goals, your workflows would be like showing the trailer for Jurassic Park right before Jurassic Park airs—it just wouldn’t make sense (and the crowd would have a lot of questions, too).
Drip vs. Zaius: The Verdict
If you’re torn between choosing Drip or going with Zaius, there are there are a few things to consider before making your decision.
1. Do you like workflows? Zaius isn’t big on workflows and thinks of them as being “cumbersome” and “hard-to-follow,” so you won’t find any workflows on its platform. But if you like visuals and color-coded automated Workflows, pre-made Workflows, and Workflow Split Testing—all of which show exactly where your customers are headed on their journey—then Drip is totally your jam.
2. How much are you looking to spend on migration services? If you’re looking to keep your bank account in business, Drip offers three levels of migration—two of which are completely free. Zaius claims to offer stellar migration services, however they’re not up front (at all) about pricing.
3. How’s your tech-speak? While both Zaius and Drip are good at what they do, one platform in particular—Drip—keeps user-friendliness at the center of its business model. If you don’t have time to consult a dictionary on a daily basis, Drip is your winner here.