Comparison Outline
4 min read

Drip vs. SendInBlue

At A Glance

French company SendinBlue has made a name for itself in the email marketing and automation game. It’s a powerful platform with many of the same robust features found in Drip, but ultimately it’s more suited for non-ecommerce companies and marketers just starting. Here’s why. 

Customer Data

Winner: Drip, for deeper segmentation abilities, more robust tagging features, and more ways to segment contacts out.

Drip: For everything related to contacts and tagging, you’ll head to the “People” tab within Drip. You can upload lists, tag contacts, and segment your lists. Drip automatically shows you interesting customer data, like email preference, recent unsubscribes, and suggested actions. The segmentation capabilities here are pretty much limitless.

SendinBlue: All customers are stored under the Contacts tab within SendinBlue. You’ll find custom fields and event tracking information, but you won’t find any kind of tagging feature for your contacts. There’s also no way to batch prune your lists, even for unresponsive contacts or people who have unsubscribed. This means bad news for your deliverability rates. 

Email Builder

Winner: Drip, for more sophisticated email content options, and a tastier UI. 

Drip: The two types of emails within the Drip platform are broadcasts and automation emails. Broadcasts are meant to be one-off promotional emails for things like announcing a sale. The platform includes several premade template options that users can choose from, as well as the option to start completely from scratch. More advanced users will find plenty of options within the full HTML builder.  Send dynamic content with liquid templating or stress-free scarcity emails with handy features like expiring URLs. 

SendinBlue: While the drag and drop editor included with SendinBlue is a solid tool that’s easy to learn, it’s fairly rudimentary in design and capabilities. You can use the rich text editor or upload your own HTML code to design your email. However, you can’t use liquid templating, and there are quite a few features offered by Drip that are missing. 


Winner: It depends. If you’re brand new to creating automations, Sendinblue could be more useful for you with their pre-templated options. If you have special use cases or want to go deeper in your segmentation, Drip is where it’s at. 

Drip: You’ll find automations under a dedicated tab in the Drip app. The visual workflow builder allows you to lay out your marketing strategies and understand them at a glance. From the automated emails that trigger with no effort on your part to the more complex rules that automate simple one-step actions, the options here are nearly endless. More importantly, they’re as complex or as simple as you want them to be. If you’re just starting, Drip’s collection of premade workflows can help you get started. If you’rsquo;re an experienced marketer, you can send everything from texts to webhooks in your ‘flows, as well as split-test entire automation paths to see which perform the best.  

SendinBlue: Automations are found under their own tab within SendInBlue as well. If you’re brand new to creating automations, you’ll find a few suggested workflows here to get you started. Their custom workflow builder includes the option to do things like trigger SMS messages, utilize webhooks, and add or remove customers from flows based on their actions. However, users will quickly find themselves frustrated by the rudimentary automation builder. 

Outside the Inbox

Winner: Drip, for point and click form design and branding, crazy simple SMS, and laser-precise remarketing.

Drip: Offering a complete view of customer activity from social ads to the email inbox and beyond, Drip has some powerful advantages in this category. Direct integration with Facebook Custom Audiences, built-in SMS/MMS, and the ability to deeply target and segment forms gives you lots of tools at your disposal to achieve your marketing goals. 

SendinBlue: With a chat feature as well as a native landing page builder, SendinBlue has a slight edge here in terms of features. They’re comparable to Drip in that there’s direct integration with Facebook Ads, as well as the ability to create forms. However, Drip’s option to segment forms by allowing users to show and hide them for specific segments is a slight advantage. Your preference will likely come down to your business goals. 


Winner: Drip, for more integrations with fewer third-party requirements, and a robust API.

Drip: It’s hard to beat Drip when it comes to solid ecommerce integrations. Even if you aren’t an ecommerce marketer, Drip takes the integration cake across the board. Plus, our robust API makes it possible to link your store with our platform even if you don’t see the integration you need. 

SendinBlue: With a few integrations available as well as an API option, SendinBlue has a solid start here. However, they’re missing a few key integrations for ecommerce customers. Also, many of their integrations require users to integrate through a third-party app, which isn’t ideal.

A/B Testing

Winner: Drip. While both platforms allow you to test email elements, entire automations, and steps within automations to see what performs the best for the specific goals you’ve identified, Drip has advanced features like testing email content, as well as multivariate testing that puts us ahead. 

Drip: When it comes to honing in on the strategies that resonate the most with your customers, Drip’s powerful split testing options allow you to really market smarter.  Users can go beyond just testing elements in an email, and test entire automations. The options are as endless as you make them. And, if you don’t know what you’re doing, Drip provides recommendations to help you get started. From performance to engagement to revenue, everything you need to know is right at your fingertips. 

SendinBlue: You’ll find similar split testing options within SendinBlue, but there are a couple of features you won’t find, like the ability to test “from” name and other email content. SendinBlue also doesn’t support multivariate testing, meaning only one A/B test is allowed per email campaign. It’s a solid start, but several features are lacking for those looking to develop a sophisticated conversion rate optimization program.