Comparison Outline
16 min read

Drip vs. Campaign Monitor


Curious how Drip Ecommerce CRM compares to Campaign Monitor as you look to pick the best email marketing platform to grow your online shop? We have this side-by-side comparison of the two apps so you can make the best decision.

With this comparison, you’ll get easy-to-understand information without all the technical mumbo jumbo. The review will also be honest and thorough. As either platform adds or changes new features, we’ll update this review so you have the most useful information at your fingertips.

Of course we want you to use our product, but we don’t think we need to stack the deck to show how useful Drip can be. We know you can pick the best tool for your unique business and we’re just here to help you out.

Every one of our reviews takes you through the nine essentials of ecommerce email marketing software. It’s critical to think about each of these points when choosing a marketing automation platform, so go ahead, and check out how Drip and Campaign Monitor compare in each arena.

1. Plays nice with Facebook

Us: Facebook and its 2.19 billion active monthly users have really changed the ecommerce game and have huge spending power. So naturally, being friendly with Facebook is an important feature in any marketing automation platform. Drip harnesses the power of Facebook in a few different ways.

For starters, Drip’s automation can follow up on Facebook leads quickly so you can snag that next customer. By integrating with Facebook Lead Ads, when a Facebook user clicks on an ad and enters their contact information, that info can be instantly sent to your Drip account and that contact can be tagged as a “lead.” From there, you can set up automations to send that person a custom email campaign. There are other countless reactions a lead can trigger, too. You get to decide what works for your ideal customer journey.

Drip can also help build Facebook Custom Audiences. This feature can automatically add or remove people from your custom audience based on their actions on your website, what emails they read, or even if they just bought a product.

Here’s one example: You could set your Drip account to show a lead Facebook ads for a product they were browsing but haven’t purchased yet. Your Drip account will even know when they purchased it and will stop showing them the ad or sending emails about the item.

In this snapshot, we’re setting a rule that’ll add people to my New Leads custom audience. Cool.

Feeling overwhelmed? If so, don’t stress. The brainiacs at Drip have pre-built Facebook workflows to get you started.

If your business is looking to connect with people who aren’t subscribers, you now have the opportunity to reach customers beyond the inbox. For example, if customer Frank decided to unsubscribe from your marketing emails (his loss!), your brand could still continue to build a relationship with him by engaging through multichannel workflows, social media retargeting, SMS, and even direct mail.

Campaign Monitor: There are two features that help capitalize on your Facebook success with Campaign Monitor. Like Drip, this platform also has a Facebook Lead Ads function that will automatically add potential customers to email lists.

From there, it can similarly send custom email campaigns to those leads. However, unlike Drip’s Lead Ads function, which was developed in house, Campaign Monitor’s integration is through the web app company Zapier. Meaning you’ll have to sign up with Zapier and pay for the app based on how many leads you get and how often it’s used, though there is a free option.

Campaign Monitor also offers their own feature to embed a "subscribe" icon in the sidebar of your business’s Facebook page. This form can support custom fields, introductory texts, confirmation messages and tab names. This makes it easy for fans to sign themselves up while on the social media giant (remember the 2.19 billion active users number?). One subscribe form can be added to each page you manage, but keep in mind Facebook rules only allow this on pages with more than 2,000 likes.

Winner: Because you’ll have to count on third-party apps like Zapier or Driftrock to get Campaign Monitor jiving with Facebook (and pay those added fees), Drip wins this one. Your online shop can’t afford to not make the most use of Facebook in your marketing, so choosing a platform that plays nicely with and can automate all you Facebook needs is huge.

2. Automation Capabilities

Us: Drip’s entire platform is based on automations like simple, yet effective, if-this-then-that rules that you control. These automation rules are set up so that a customer’s action triggers a reaction, or multiple reactions, across Drip and any of your integrated tools. Plus, there are a seemingly endless number of triggering actions to choose from in the platform.

One simple example would be a rule that automatically sends a welcome email to anyone that buys your online course. To take it to the next level, you could create an entire email series, known as a campaign, for that new customer that is timed to deliver coupons and reminders days after they initially sign up.

And when you add on easy-to-make automated workflows that drive customers down specific and relevant paths, the possibilities are practically endless. Workflows let you do things like detect when someone abandons a cart, then tag them and automatically send a re-engagement email that nudges them back to the checkout. With Drip, you can be as creative as you want so your message reaches people at the perfect time and place.

An example of our ever-popular pre-made abandoned cart workflow.

Campaign Monitor: In Campaign Monitor, you can build workflows, called “journeys,” that automate your company’s email marketing depending on what action a person takes. Some rules can be customized, time delays can be set and emails from different campaigns can even be designated in a journey.

In this platform, there are limited types of journeys triggered by the following: a person joining a list, a person’s action, someone entering or exiting a specific segment, and a date-triggered journey (think, the anniversary of when they joined your list). These options make selecting and creating journeys pretty straightforward, especially as you’re starting out. But for those of us who want to keep our trigger possibilities open, Campaign Monitor’s options may not feel like enough. We have more to say about that later on too, so stick with us.

Winner: For the online shop looking for a platform that can grow with them, Drip is your answer. The limited trigger options in Campaign Monitor might be perfect for the green marketer, but as you scale, you might start to feel a bit boxed in.

3. Visual Builder

Us: Does creating a workflow seem daunting? Our beautifully visual workflow builder is designed to make the process as intuitive as possible. This is your drawing board!

With the builder, you can add, remove and adjust rules, goals, tags and other workflow features without ever getting lost in the project. As your Drip skills and ecommerce biz grow, you might find yourself with dozens of triggers within workflows. With the builder, you can keep these all organized thanks to a clean layout, easy mapping, and color-coded facets. After all, we don’t think you need to be a computer programer to master your workflows.

Our easy peasy visual tred doesn’t stop at workflows, though. Drip’s Visual Email Builder lets you build bold and beautiful image-driven emails without pasting any HTML or touching any code.

Drip’s point-and-click Visual Email Builder in action

Campaign Monitor: Lucky you! Visual builders are pretty essential when it comes to the email marketing game and Campaign Monitor is no exception. There are two visual builders that will come in handy when working in Campaign Monitor. For starters, even though there are less options available when crafting a journey, the builder is simple and easy to understand. You can map out the whole shebang and easily follow it, just like you would in Drip.

Campaign Monitor also has an easy-to-use HTML email builder. The drag-and-drop tool makes it easy to design a good looking email. You can also code your own template if the mood strikes you.

Winner: This is a close call. The simplicity of Campaign Monitor’s journey options might have new marketers feeling right at home while Drip’s long list of options and possibilities might feel overwhelming. As far as usability, both apps are clean, clear, and nice on the eyes.

This might be a matter of giving each platform a test drive to see which feels most comfortable to you right now (since you’ll be the one inside and using the app every day).

4. Individual Customer Journeys

Us: While Drip can help grow your customer count, where it really shines is in helping you understand each and every one of them. Visual customer timelines let you examine different people and their habits. Want to see which email converted someone or how long it takes for customers to make a purchase? You can do that!

Wondering what experiences are bringing in the most dough, most conversions, or most site visits? You can do that, too with Workflow Split Testing! Test customer journeys, then continuously optimize to hit your ecommerce goals.

What is the point in looking at habits and engagement, though? By knowing how both your loyal and lackadaisical customers function, you can implement different marketing strategies and campaigns to reel them in.

A peek inside a person’s timeline.

Drip even makes it extraordinarily simple (and kind of scientific) to do so.

Campaign Monitor: As mentioned before, you can also take promising customers through a unique experience on this platform. Campaign analytics and overall insight tools let you look at your followers in a holistic way or as individuals. Explore where they’re from, what technology they use and how they’re engaging with your company. You can even just check out their activity regarding one specific email.

Earlier this year, Campaign Monitor introduced a new set of engagement tools—known as engagement segments—to help identify and re-engage subscribers who have ghosted. The six pre-built segments are based on a subscriber’s levels of engagement with your business’ emails. From here, content can be automatically triggered to specific subscribers.

None of this is much unlike Drip, but Campaign Monitor doesn’t come with Workflow Split Testing or a built-in system to help you prioritize your efforts. To achieve this, you’d have to integrate with a third-party app.

Winner: Drip edges out on top in this category. Both platforms give you insight into what’s working for your audience and what’s flopping, but Drip makes it uber-easy to filter all your customers by unique criteria (like most engaged and least engaged) so you’ll be able to segment and send the most relevant messaging to everyone.

5. Segmentation Capabilities

Us: At Drip, we think people are more than just their email address. That’s why we make it possible to section-off each person’s experience with various tags. They can be anything from locations, to dates, to choices a person made (or didn’t make).

You can filter people by one or any number of tags in order to understand their unique experiences better. And, with Drip’s new Shopper Activity API, you can segment and personalize even deeper. Your ecommerce store can now segment people based on brands purchased and items ordered. From there on out, it’s just a matter of finding the perfect message for each customer’s particular journey.

Campaign Monitor: Segmenting is a basic tool in almost any marketing automation platform (the ones worth looking at, anyways). But not all segments are created equal. In Campaign Monitor, segmentation can only happen within lists and not across them. List-based platforms can quickly become a time-suck and will limit understanding of your audience. It could even end up costing a pretty penny if you’re charged double when the same person is on two lists.

Instead of limiting tags and segments to inside a list, Drip is people-based and allows any number of tags to be designated to one person, no matter what list they’re on. What we’re saying is that, unlike Campaign Monitor, Drip lets you be a dog person AND a cat person. No need to decide between two types of furry perfection.

Winner: Drip’s sophisticated segmentation power is what your online store is going to need if you want to truly understand and speak to each of your unique customers for the ultimate experience. List-based platforms miss the details, which means you could end up missing out on purchase-driving messaging and personalization. Drip wins here.

6. Fit Your Stack

Us: There’s no need to worry about how Drip fits into your current stack of marketing tools because we play nice with more than just Facebook. There are almost 100 tools Drip already integrates with and we’re always adding more. It’s literally as easy as one click to plug any of your existing platforms into Drip.

OK, we know you’re thinking: “But what if Drip doesn’t integrate with tool XYZ?” We’re one step ahead of you. Our smarty pants developers have built an API (Application Programming Interface) that will let virtually any tool talk to Drip’s platform. The more tools you integrate, the more you will learn about someone’s habits and the better you can market to them.

Plus, we work with integration platforms like Zapier, which opens up Drip to more than 1,000 other apps and tools you might already be using.

Campaign Monitor: With hundreds of options in their app store, Campaign Monitor boasts a massive stack of tools and integrations. You can sleep easy knowing their platform will fit nicely with your already existing toolset. It even has a robust API documentation section just in case you have a tool that doesn’t already communicate well with Campaign Monitor. You’re in good hands here.

Winner: Campaign Monitor sits on top when it comes to integrations. As of now, its library of Campaign Monitor-developed apps is deep and covers a lot of small to hefty platforms for growing your business online (but be aware, you might have to pay for some apps). Plus, it lends a hand in choosing your full marketing stack by suggesting “Collections” of integrations for different verticals such as retail.

7. Ease of Implementation 

Us: Moving to a new platform can be a huge headache. Be honest: Is this why you haven’t made the move yet? With Drip, moving your data couldn’t be easier. With live chat and email support, how-to videos, blog posts, and a well-stocked learning hub MyDrip, you can get set up and sending on day one.

If you're looking for a little more help, though, you can call on the services of our dedicated ECRM customer success team! With a wide range of offerings, we can do everything from helping you get imported to recreating automations to helping you see where you can optimize your strategies.

Campaign Monitor: This platform’s email migration is a little bit more D.I.Y. Campaign Monitor has an in-depth guide of steps to take before exporting email data and how to get it all effectively transferred over. If you hit a snag in the process there is support, but the level of support depends on the pricing plan you choose. Everyone gets basic email support, those on the “unlimited plan” get priority in the line for it, and those with the “premier” plan also get phone support.

Winner: With a wide array of ECRM success consultation and implementation services plus all the tools you need to get started on your own (hey-o, live chat available 7 am – 7 pm CT, Mon. - Fri.), Drip wins this one.

8. Is It Built For Humans?

Us: You shouldn’t need a doctorate in computer science to make a good business decision. Drip’s platform was designed with everyday people in mind. Our features were built and designed to be simple and intuitive to use and learn. Nothing is super cluttered or complicated to navigate.

We also know that personalized content makes every ecommerce email mean more, so we’ve made tailoring content a piece of cake. It only takes seconds to give every email a personal touch, and email copy is able to automatically update for each customer and show product recommendations, top-selling products, dynamic discounts, and even price-drop notifications.

Plus, there are plenty of very human options to go to for support if issues come up. Anyone with a Basic Drip plan or higher gets chat support with real live members of the Drip family. Need something else? Our loyal and reliable Drip users even regularly talk and help each other in Facebook communities.

Don’t just take our word for it though, explore the platform free for two weeks.

Campaign Monitor: It’s pretty clear that Campaign Monitor’s big features, although fancy, were designed to be simple and sweet. Many of its most important tools, like the visual journey builder and email designer, are drag-and-drop and come in a clutter-free package.

Like Drip, the support network around Campaign Monitor includes a knowledge base, Facebook communities, a blog, and email (and occasionally phone) support. The only thing missing would be the chat support available to some Drip users.

Winner: Drip and Campaign Monitor have intuitive interfaces, and they both are bright examples of how tech should be—built by humans, for humans. Odds are good you won’t get turned around in either app, and the learning curve in either will be low. Drip is the winner here if having access to real-time chat support is important to you, otherwise I’d call this a cold, hard tie.

9. Workflows You Can Set Goals In

Us: Because we believe each person has a unique journey, we don’t want people to get pigeonholed into one workflow or campaign. In Drip, you can add a custom goal into a workflow so that if a person meets that goal, they can be pulled to a workflow or campaign that’s more relevant to their stage in the customer journey.

Add goals anywhere along your workflows. Follow your heart.

For example, one goal could be “made a purchase.” If a customer meets that goal, you don’t want to send them emails pestering them to buy the product they just bought. Instead, hitting that goal can send them to a new workflow where they may be asked for a review or sent a series of cross-sell emails and coupons. The possibilities are endless and will develop a long-lasting relationship.

Campaign Monitor: Goals are what really sets Drip aside from other automated email marketers, and Campaign Monitor doesn’t have a tool that compares. Within campaigns and journeys, people have to follow the journey created in Campaign Monitor even if they’ve reached the general goal.

It can also be confusing to put people in or take them out of a journey once the journey has begun. The goal tool in Drip lets someone who meets the desired outcome (like that big purchase) skip ahead through the rest of the workflow and into marketing that means more to them.

Winner: Since Campaign Monitor’s journey feature doesn’t have a comparable component, Drip wins when it comes to goals. If you want to avoid irritating your customers with redundant (read: nagging) emails, you’re gonna want goals in place that will pull them into more meaningful marketing campaigns.

Drip vs. Campaign Monitor: The Verdict

Ultimately, both Drip and Campaign Monitor can clearly get the job done, but which is the perfect fit for you, your team, and your customers?

If your work is more straightforward and you’re looking for tools to make the marketing process easy peasy, Campaign Monitor offers a lot of appealing features. It’s a breeze to use, simple enough for even first-timers to get a hang of, and has code-free email and journey builders.

For those who don’t know HTML or who want all their tools in one place, this can be extraordinarily helpful. The hundreds of integrations already available in the app store is just the cherry on top.

But Drip champions those online businesses looking to go above and beyond (and also in-depth) to know their audience thanks to customizable tags, segments and workflows. With goals, Drip workflows know when to engage and when to let up, making a follower’s experience delightful no matter what actions they take.

The experience, even though it can be a little more advanced, is a better fit for growing companies. Entire teams can exist on the platform working together and you won’t get charged extra for it. There are also more ways to contact tech support when you need a little help from friends. Ready for your online shop to level up and compete with the big dogs? Drip is ready to help make it happen.

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