Sr Manager / Director of Product Marketing

We believe the world needs independent retail. Drip is the ecommerce marketing engine making it happen. Trusted by 27,000 marketers worldwide, we give retailers the tools they need to build personal and profitable relationships with their customers at scale. We do this through our guided marketing system that helps direct-to-consumer brands of all sizes market smarter and grow their business. Our SaaS platform has helped thousands of customers across the globe generate nearly $1 Billion in gross merchandise value since 2018. And we’re just getting started! We are well-funded, growing super fast, and building a beautiful product with teams in Minneapolis, Greater Salt Lake City, and beyond. 

Working at Drip means empowering the ecommerce rebellion alongside some of the best people in the biz. We've worked hard to build an awesome company culture based on our 5 Guiding Principles that are more than just words on a wall (learn more: Ready to empower the rebellion? Join Drip! 

About the opportunity:

A key leadership position within the marketing organization, your mission is to make our target customer feel like “Drip gets me” by intimately understanding the needs of our buyer and cascading that knowledge throughout the organization in the form of powerful storytelling and scalable product marketing systems. 

This is a highly cross-functional role, that requires the leadership to quarterback initiatives across Product, Marketing, Sales and Success and the EQ to do so in a collaborative, impactful manner. 

This is a tremendous opportunity for someone who is both strategic - wants to help carve out Drip’s position in the explosive world of ecommerce - and scrappy - ready to roll up their sleeves in these early stages to make the vision become a reality.  

About your day to day:

We think about the role as ranging from strategic to tactical with each building upon each other to drive Drip’s growth: 

Market Intelligence.
Be the expert on our buyers:  who are they, how they buy, how they feel, their key buying criteria and their buyer journey.

Be an expert on our competition:  who they are, how they are positioned, and the space in the market Drip best fills. 

Lead the collaboration with product management and marketing communications to develop the Drip story (narrative, positioning, messaging) that resonates with our target buyer personas across every touchpoint.

Act as a primary thought leader for the company, including speaking engagements and written works.  

Create frameworks and tools to enable product marketing efficiencies (messaging testing, return and report plans, templatized marketing motions that aid collaborative effort)

Develop a marketing plan for the Drip platform in conjunction with our marketing team, including key activities and budgets to support the acquisition of new customers and the retention of existing customers.

Coordinate with product on launches of new capabilities, and manage the cross-functional implementation of the plan.

Understand and support our sales channels; train them on the problems we solve for our buyers and users; coordinate the development of internal tools and external collateral and teach them how and when to use it. 

Growth / Measurement.
Assess the effectiveness of all of these efforts, and report back to the business on required changes.

Who You Are:

  • 7-10 years of relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting
  • At least 3-5 years of product marketing or go-to-market experience
  • Experience working on marketing or growth throughout a product’s lifecycle across functions
  • Experience working in rapidly growing/evolving B2B environment with a self-service / Product Led Growth selling motion
  • Experience with ecommerce and/or DTC brands

Who We Are:

  • Competitive pay, benefits, and equity
  • Challenging and meaningful problems to solve - you will invariably make a difference and impact
  • The chance to learn from some of the best people in the business, including our fiercely compassionate leadership team
  • A vibrant and devoted team, who still finds time for fun
  • Finally, no politics and no jerks
We consider working for a successful early-stage tech company to be a lifestyle choice rather than a job choice. You will work hard and face exciting challenges, but our positions come with amazing advantages and fulfillment to those who earn them. If you bring your best self to the table, we'll bring some great stuff in return. 

Drip is an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s individualities and honor their unique strengths from all different walks of life. We embrace diversity of perspective and ideas which leads to people’s growth, product innovation and ultimately a successful business.

Does all of this sound like you?

Want to join us as we positively impact tens of thousands of passionate users and marketing professionals around the globe? Little ripples make big waves, so grab an oar and row with us.