Vice President of Marketing
Ecommerce retailers are facing a stark choice: they must develop an authentic, personal relationship with their customers at scale or risk becoming treated like a commodity in an Amazon-dominated world. In short, they must build a brand or become a barcode.
Drip believes the world is a better place when there is choice. The exact type choice that speciality retailers offer. We created Drip to help retailers of all sizes compete and win in a world of impersonal ecommerce giants.
The key to winning is simple (but not easy): help ecommerce brands build customer love. Love doesn’t occur overnight. As with any strong relationship, the foundational element is trust. Brands build trust with their consumers by: recognizing when customers have visited their store before, remembering their preferences, making recommendations around known likes and dislikes, and showing appreciation for customer loyalty by providing rewards.
In a way, we’re simply going back to the future. Back to the days when people shopped at the corner store. Where the merchant knew about the customer in a more intimate way. In a digital age, it’s hard to do, in general, and even harder to do right. That’s where Drip comes in.
Drip is creating a new category called ECRM (Ecommerce CRM)—a platform that enables retailers to build personal and profitable relationships with their customers at scale. In one turnkey system, Drip provides a single view of the customer’s digital footprints, determines what the best engagement step is on that customer’s journey with the brand, and delivers that action across multiple channels (email, SMS, website, etc.).
And our vision is being well received by the market. We have over 100 employees across our two offices of Minneapolis and Salt Lake City who serve thousands of customers globally. We are growing at a very healthy clip and have the financial backing of top tier VCs including the Foundry Group. www.drip.com/about
About the Role
We are looking for a senior marketing leader who has the chops to build an entirely new category of marketing technology and Drip’s position in it. Drip is creating a new category of CRM designed for the B2C ecommerce marketer called ECRM. We’re looking for a marketing leader with the passion, skills, and demeanor to turn this vision into a global reality. They will partner with our Sales and Product teams, as well as the rest of the organization’s leaders as a member of the senior leadership team.
Roles you will play
Strategist: Our new marketing leader will help set the customer market strategy for the company, determine what position in the market to carve out, and own the actions needed to make that happen. They’ll own the entire marketing strategy, from brand to demand, from ideation to operationalization, from hiring to fostering organization-wide culture.
Evangelist: You’ll be able to passionately and authentically evangelize the ECRM category and the Drip brand. You’ll plan, execute, and measure an effective and ongoing thought-leadership strategy that includes content, conferences, and events.
Builder: You have a builder’s DNA, with an enthusiastic energy to build the Drip brand, build the marketing and sales funnel, and build teams. More specifically, you’llll lead the refinement of Drip’s overall value proposition and brand position by generating awareness and demand for Drip. You’lldevelop and manage the marketing path that builds new customer leads, driving them from awareness to evaluation to purchase. Finally, you’ll build and lead teams to accomplish these ambitious goals including the brand, growth, and business development teams.
Partner: The marketing function is a nexus role that requires tight partnerships with sales and product teams. You have a revenue orientation that realizes that success in your partner team of Sales is also your success and the organization’s success as a whole. You also enjoy getting deep within Drip, understanding the product, its position within the market, and the needs of our current and potential customers. You’ll partner with internal teams on defining the product roadmap to best prepare it to solve problems for our customers, and bring the product to life in our brand, messaging, and funnel.
Core Traits We Look For
- Customer obsession - you’re passionate about delighting the customer and building brand advocates.
- EQ - you understand and believe emotional intelligence is just as important (if not more) than IQ.
- Drive to win - you instill a sense of urgency and drive in your teams because you understand there’s a wide gap between market leaders and market followers.
- Data-driven - you use data to inform decisions about products, technology, and teams.
- Learner’s mindset - you’re curious enough to continue learning even though you’re armed with rich experiences and playbooks.
- Grit - you have a commitment to perseverance and resilience in a start-up setting where change is constant.
- BA/BS/MBA Degree
- Experience marketing SaaS solutions in a B2B environment
- Proven track record of marketing experience, with an emphasis on filling qualified top-of-funnel sales leads
- Experience managing and growing a team of talented marketers across multiple locations
- Live in or willing to relocate to Minneapolis, MN or Salt Lake City, UT areas
Our Guiding Principles
Grow Together: For the company to grow, we all have to grow too. Don’t be afraid of falling down, as long as it’s because you’re reaching higher. Just mess up. Learn. Get better. Repeat. If we all stay hungry, embrace our mistakes, and keep moving forward, we’re going to grow.
Make An Impact: We make an impact every day, whether we like it or not. Why not make a positive one? Working together makes a meaningful difference in the world around us and in our business too. So leave everything you touch better than you found it. Because it matters.
Have Fun: Fun for us is winning. We ride the rush of working side-by-side, building something bigger than ourselves, and changing the lives of our customers. It’s the chase of impossible goals and the hurrah that happens when we conquer them. Fun is a good, hard day’s work made better by the people around us and the hills we climb together.
We consider working for a successful early-stage tech company to be a lifestyle choice rather than a job choice. You will work hard and face exciting challenges, but our positions come with amazing advantages and fulfillment to those who earn them. If you bring your best self to the table, we'll do the same.
At Drip, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s individuality and honor their unique strengths from all different walks of life. We believe that embracing the diversity of thought and perspective encourages collaboration that leads to product (and people!) innovation, diverse products, and a successful business.