Skip navigation

Vice President of Product

Ecommerce retailers are facing a stark choice: they must develop an authentic, personal relationship with their customers at scale or risk becoming treated like a commodity in an Amazon-dominated world. In short, they must build a brand or become a barcode. 
Drip believes the world is a better place when there is choice. The exact type choice that speciality retailers offer. We created Drip to help retailers of all sizes compete and win in a world of impersonal ecommerce giants.

The key to winning is simple (but not easy): help ecommerce brands build customer love. Love doesn’t occur overnight. As with any strong relationship, the foundational element is trust. Brands build trust with their consumers by: recognizing when customers have visited their store before, remembering their preferences, making recommendations around known likes and dislikes, and showing appreciation for customer loyalty by providing rewards.

In a way, we’re simply going back to the future.  Back to the days when people shopped at the corner store. Where the merchant knew about the customer in a more intimate way. In a digital age, it’s hard to do, in general, and even harder to do right. That’s where Drip comes in. 

Drip is creating a new category called ECRM (Ecommerce CRM)—a platform that enables retailers to build personal and profitable relationships with their customers at scale. In one turnkey system, Drip provides a single view of the customer’s digital footprints, determines what the best engagement step is on that customer’s journey with the brand, and delivers that action across multiple channels (email, SMS, website, etc.).

And our vision is being well received by the market. We have over 100 employees across our two offices of Minneapolis and Salt Lake City who serve thousands of customers globally. We are growing at a very healthy clip and have the financial backing of top tier VCs including the Foundry Group.

About the Role

We are looking for a Senior Product Leader to lead product management and UI/UX, who will help us build an entirely new category of marketing technology and Drip’s position within it.  Reporting directly to the CEO and as a member of Senior Leadership, you will have the opportunity to work with a collaborative and product minded team and use your leadership ability, critical thinking, creative problem-solving skills, and drive to win as we create a new marketing technology category.

Roles You Will Play

Visionary: Own the product strategy for our category-creating Ecommerce CRM.  Establish a long-term vision and strategy that goes beyond immediate product needs.   Curate the product vision by understanding the market landscape and customer needs.  Understand the ecommerce platform landscape, including Magento, Shopify, BigCommerce, WooCommerce, etc and how it is incorporated into the long term ECRM product vision.

Builder: Hire, train, coach and mentor a strong team of product managers and designers as you build upon the existing product machine foundation. Have a proven ability to develop others into larger responsibilities and finding and engaging the best external talents for the needs of the organization.  Finally and possibly most importantly, have the right mix of inspiring, supportive, and frankness, exhibiting EQ day to day.

Executor:  Ensure that the Product team (and you!) are rolling up sleeves and working with the engineering teams to ship features that deliver customer value.  Be an expert on modern forms of product planning, customer discovery, product discovery, and product development processes.  Manage internal stakeholders and evangelize the product internally and externally.  By executing, you will inspire and motivate the company and have everyone moving in the same direction.

Champion: Articulate and drive the product culture within Drip.  Evolve our culture of continuous and rapid testing and learning,  Allow team members to make mistakes in order to learn, while still mitigating the risks of mistakes.   Be an example of collaborative spirit, working with partners in Marketing, Engineering, Finance, and the organization at large to move the product forward.  

Core Traits We Look For

  • Customer obsession - you’re passionate about delighting the customer and building brand advocates.
  • EQ - you understand and believe emotional intelligence is just as important (if not more) than IQ.
  • Drive to win - you instill a sense of urgency and drive in your teams because you understand there’s a wide gap between market leaders and market followers.
  • Data-driven - you use data to inform decisions about products, technology, and teams.
  • Learner’s mindset - you’re curious enough to continue learning even though you’re armed with rich experiences and playbooks.
  • Grit - you have a commitment to perseverance and resilience in a start-up setting where change is constant.


  • A bachelor's degree or equivalent in a quantitative subject.
  • Product management experience in a leadership role, including a clear set of approaches for agile product management.
  • Demonstrated experience in building both SaaS and B2C systems
  • Deep appreciation for ecommerce with experience in the space.
  • You have experience working in a startup environment and understand the fast-paced nature.

Our Guiding Principles

Grow Together: For the company to grow, we all have to grow too. Don’t be afraid of falling down, as long as it’s because you’re reaching higher. Just mess up. Learn. Get better. Repeat. If we all stay hungry, embrace our mistakes, and keep moving forward, we’re going to grow.

Make An Impact: We make an impact every day, whether we like it or not. Why not make a positive one? Working together makes a meaningful difference in the world around us and in our business too. So leave everything you touch better than you found it. Because it matters.

Have Fun: Fun for us is winning. We ride the rush of working side-by-side, building something bigger than ourselves, and changing the lives of our customers. It’s the chase of impossible goals and the hurrah that happens when we conquer them. Fun is a good, hard day’s work made better by the people around us and the hills we climb together.

About us

We consider working for a successful early-stage tech company to be a lifestyle choice rather than a job choice. You will work hard and face exciting challenges, but our positions come with amazing advantages and fulfillment to those who earn them. If you bring your best self to the table, we'll do the same.

At Drip, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s individuality and honor their unique strengths from all different walks of life. We believe that embracing the diversity of thought and perspective encourages collaboration that leads to product (and people!) innovation, diverse products, and a successful business.

Does all of this sound like you?

Want to join us as we positively impact tens of thousands of passionate users and marketing professionals around the globe? Little ripples make big waves, so grab an oar and row with us.

x A browser window showing the Drip Swag Shop

Wanna see Drip from a fresh angle?

Craving a more hands-on experience? Take 2 minutes and see what your shoppers see when you use Drip with this interactive experience.

Start my experience