How to Increase Conversions (and Why Lead Nurturing Is the Most Important)
Once you understand how lead nurturing can benefit your business, you’ll be well on your way to increasing the number of customers who actually make a purchase from you.
4 Powerful Marketing Automation Trends for 2016
Marketing automation trends continue to evolve. Here are the top trends you should be aware of for your business to succeed with automation.
Marketing Automation vs. Inbound Marketing: One, The Other, or Both?
Marketing automation? Inbound marketing? We’ve got enough buzzwords in online marketing to fill a Cosmo cover, but when you get down to the heart of the issue, the strategy that counts is the one that brings in more customers.
Email Marketing Best Practices
There are some basic things that apply regardless of what the purpose of your marketing emails is. Keep these things in mind when you’re creating your emails and you’ll almost certainly get a higher response rate.
10 Email Marketing Tools You’ve Probably Never Heard Of
Making use of the latest and best tools gives you an edge over others in your industry who may just stick with the old tried-and-true (which may or may not keep up with the times). Read on for ten great tools you may not have heard of before but that you should definitely take the time to check out.
Email Newsletters: 20 Mistakes To Avoid
Here are twenty huge mistakes that a lot of marketers make when starting out on the email newsletter path. Granted, not many people make every mistake listed, but it’s almost certain that every marketer out there has made at least one of them in their career (and hopefully learned from the experience without too much damage). Read on to find out what to avoid and what to do instead.
18 Email Marketing Tips for Beginners
We’ve collected eighteen great tips to get you started with email marketing. Even if you’ve been in the game for awhile, you’ll likely find at least a few tips you might not already know about. This is a great starting point for your email marketing education.
What’s a Conversion Worth?
Conversions are one of the clearest signs your marketing strategy is generating value for your company. However, how can you identify how much a particular conversion is worth, especially if it’s not the transaction itself?
Why Marketing Automation Is the Future of Email Marketing
Marketing automation is the future of email marketing. Within 3 years, any business experiencing success with online sales will be using some form of marketing automation. Remember that you heard it here first.