Drip is Joining Forces With Leadpages

Today is a memorable day for the Drip crew.

We’ve been toiling away for 3-1/2 years bringing you best-in-class marketing automation that’s ridiculously easy to use.

We were one of the first entrants into the lightweight marketing automation space with our release of automation rules in 2014, and earlier this year we changed the game for email marketers with the release of visual Workflows.

We’ve accomplished this in such a short time because we’re constantly asking ourselves: what’s the next feature we can build to push this industry forward, and make our customers’ lives easier?

And today, we announce that we’ve been acquired by Leadpages. If you’re not familiar with Leadpages, they’re the creators of the industry’s leading landing page platform. A Drip / Leadpages integration recently went live, and many of our mutual customers are already putting it to good use.

This may come as a surprise. Some view an acquisition as throwing in the towel. Often products that aren’t doing well are acquired instead of being put out to pasture.

Our situation is the polar opposite. Our growth has been fast, and accelerating, since we launched our first glimpse of automation over two years ago…

This acquisition is not an attempt to salvage a dying product, but rather a partnership to accelerate the feature roadmap and growth of an already successful one.

The resources Leadpages brings in terms of capital, momentum, and expertise make this a win for existing Drip customers, and the thousands of new customers we anticipate in the coming months.

Given this news, you probably have a few questions:

What’s the plan for Drip?

Exactly what you’d expect: Drip is fully operational and we’re going to keep it that way.

What we’re doing is working really well, and the purpose of this partnership is not to make a bunch of changes that could break that. The purpose is to provide us with the resources to accelerate our feature rollout, improve performance, and be able to provide top-notch support to our fast-growing user base.

What about the Drip team?

Every member of the Drip team is making this transition (including the founders). If you’re used to hearing from Andy, Ian, Anna, or anyone else on our team, expect that to continue.

Are you going to raise prices, remove features, etc…?

We have no plans to raise prices, remove features, or do anything other than what we’ve been doing for the past 3-1/2 years, which is to constantly ask ourselves:

What’s the next feature we can build to push this industry forward, and make our customers’ lives easier?

We look forward to continuing this journey with you.

– Rob, Derrick and the Drip team

  • Christopher Gimmer

    Congrats guys, very well deserved!

  • Jason Glaspey

    Wow. Congrats guys. As someone who’s been watching Drip, and using it happily, for a while now, I’m very excited to see what this news means for the product moving forward. LeadPages is an excellent tool in their own right, and I’m very excited to see the two minds (so to speak) come together to make marketing automation and customer communication a better experience for both the marketer and the customer.


  • Congratulations all around. It’s been inspiring to watch Drip’s growth as shared by Rob at various MicroConfs and discussed on Startups for the Rest of Us. It is also inspiring to hear that the team will continue working on the product, continuing the tradition of a high-quality product with strong focus on customer experience.

  • Congratulations Rob and team!

  • Rob

    Great news Rob. It will be interesting to follow the Drip story inside of Leadpages.

  • Congrats Drip team! Excited to see what the future holds! Looking forward to many more years as an absolutely thrilled customer!

  • Huge congratulations to You, Derrick and the rest of the team. Drip is a fantastic product and i have very much enjoyed following along on your journey. I wish you all the best in this next chapter.

  • Dina Gathe

    Wow, congrats to the Drip team!

    It’s been really awesome to follow the Drip story from the very beginnings on Startups For The Rest of Us. What an inspiring journey.

    I’m looking forward to the next chapters. 🙂

  • Great news. We have used both products and have also recommended them to our members. Thanks for building a great company and choosing a great strategic partnership.

  • Wow! My jaw literally dropped reading this news. Sounds like it’s a great deal for everyone involved. Congratulations!

  • Maggie

    We love LeadPages and look forward to a great future together.

  • Michael Green

    My ridiculously heartfelt congratulations to #TeamDrip and best wishes moving forward.

  • Josh

    Congrats Rob!
    I hope this is a massive win for both you and Clay.

  • Congrats to a great team and a great product. I was blown away by how comprehensive Drip’s feature set is when I first logged in. No fluff, no knick-knacks or useless bells-and-whistles. And I’m glad to hear a Fresno office will remain open. Kudos on the journey ahead.

  • Congratulations to the Drip team, hope this raises the product to the next audience level.

  • Blown away at what you guys have been able to achieve in such a short period of time. Your example of having multiple at bats before a big exit is an admirable one. Congrats!

  • Good stuff! What sort of UK take-up do you have?

  • Congrats, guys! Glad to hear that Drip isn’t going anywhere on us 🙂

  • Wow it’s already been over 3 years. Time flys! Big congrats!

  • Congratulations Rob and team … hopefully Drip customers will get some killer discount on LeadPages! 🙂

  • Awesome news! I hope you give an awesome presentation on this experience at Microconf 2017! 🙂

  • Congrats Rob and wish you all the best for future journey.

  • Congratulations. You guys have a great service and I’m happy to hear you’ll continue pushing the marketing automation world forward.

  • Ben

    Big congrats, casual listener of the podcast. I totally understand the struggle, the highs and the lows. Happy for you and the team

  • Amazing opportunity. I have been using Leadpages for years and the combo is brilliant! Great job. Congrats!!

  • Steve

    It’s been an incredible journey 🙂

  • A 1 + 1 = 3 scenario if I ever heard one. Congratulations to both teams, and looking forward to seeing the magic that comes from this collaboration.

  • Big congrats Rob, have enjoyed listening to your progress with Drip on the podcast these last few years. Well done and look forward to seeing how things develop.

  • Jim

    Congratulations guys, looking forward to see what your team comes up with next.

  • Will

    Any plans for a Drip + LeadPages combo discount?

  • Hey! Congrats! A nice product deserves a great destiny 🙂

  • Raj

    Congrats guys!

  • Every member of the Drip team is making this transition (including the founders). If you’re used to hearing from Andy, Ian, Anna, or anyone else on our team, expect that to continue.