In virtually every industry, marketers are learning about the importance of building a sales funnel. But do you know what a “smart” sales funnel is, and how to go about building one?
In 2015, marketing expert Matt Ackerson wrote a popular post called Smart Sales Funnels Are Coming, where he predicted that tailored, personalized funnels would become the future of selling online.
Read Now “Drip + ConvertFlow: How to Double Your Sales with Workflows and Website Personalization”
For checkout page software company SamCart, the decision to switch to Drip was a crucial decision at the last minute. SamCart couldn’t afford to make any mistakes leading up to their launch earlier this year, but they took the calculated risk to switch to Drip.
And it paid off big.
SamCart makes it simple for users to create customized checkout and upsell pages. Leading up to their big launch, SamCart wanted a marketing automation platform that was as user-friendly as their own checkout pages, and had the segmentation they needed to send daily broadcasts to only the subset of their subscribers who expressed interest in SamCart.
About a month before their big launch, the founders of SamCart heard about Drip. According to Cofounder Scott Moran, within 30 minutes, they knew Drip was the tool they needed.
Drip let us do enough of the advanced stuff that we knew we needed… while keeping the UI simple so we didn’t need to hire a consultant to use it.
Scott and his brother and business partner, Brian Moran, promptly migrated from HubSpot to Drip, just weeks before their 7-figure launch.
Read Now “Case Study: How SamCart Engineered a 7-Figure SaaS Launch with Drip and Center”
We love email (shocker).
Naturally, we stay up to date on the most effective methods that are currently being used in the email marketing world. And when it comes to tactics, there are occasionally trends that come along that can help you easily stand out from your competition.
Interactive content is one of those trends. If you’ve been focused on running and growing your business, you might not have even heard of it. Lots of posts have mentioned the importance and growing popularity of interactive content, and in this guide, we’re going to show you everything you need to know.
Let’s get started.
Read Now “A Detailed Guide to Using Interactive Content in Your Email Marketing Campaigns”
Heads Up: Drip now integrates with Facebook Lead Ads. This means Drip can now pull your leads from Facebook lead forms directly into any workflow or campaign. To learn more about Lead Ads and how to use them, keep reading…
Read Now “Drip + Facebook Lead Ads: How to Generate (and Convert) Email Subscribers on Demand”
Key performance indicators (KPI’s) are an important part of any business. Return on investment (ROI) is one of the top ways to the success of any business. If you invest time, effort, and finances into anything; you need to calculate your return. The need for investments that make sense is true in every aspect of your marketing—including email.
Read Now “The Top 5 KPIs That Determine Your Email Marketing ROI (and How to Improve Them)”
Note: This is a guest post from Nick Holmes, Marketing Director at Nickelled, a guided tour solution for SaaS companies that makes onboarding dead simple.
Take a moment and think back to the last SaaS app you signed up for.
Do you remember any emails you received post-signup?
Read Now “9 Powerful Customer Success Emails Your SaaS Needs to Be Sending”
We are firmly in the fourth quarter of 2016 and many of you are about to (or have begun already) the process of lining out some of the big marketing goals for the new year.
The good news is also the bad news.
While there are bound to be some unforeseen big changes in 2017, (right now) it seems like everything will continue in the same direction.
Read Now “How to Get Your B2B Marketing Emails Opened in 2017: Four Tactics That Work”
Note: Drip now integrates with Drift, a messaging app for sales and customer success. The following is a guest post from Dave Gerhardt, Director of Marketing at Drift.
Read Now “Drip + Drift: How to Use Messaging and Marketing Automation to Generate 200% More Leads”
It’s hard to argue, the SaaS industry is picking up more and more mainstream notoriety. And the bigger spotlight means more content. But more content can be both a blessing and a curse.
Chances are, you’ve clicked on something with a decent title hoping to get a quick and actionable post and—not so much.
Read Now “Our Top 7 SaaS Blogs To Keep You Headed in the Right Direction”
Obviously, there are a ton of mistakes that can stall or even bring all growth in your SaaS product to a grinding halt.
Not exactly something that you want in the early stages of your business.
On the other hand, it’s important to keep in mind that the biggest mistake you can make is getting stuck in paralysis by analysis.
The paralysis of fear can stop you from making progress.
Read Now “The 3 Most Common Early SaaS Mistakes (And How to Avoid Them)”