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Email Marketing December 19, 2023

What Do Google & Yahoo’s New Sender Requirements Mean?

If you haven't already heard, new security mandates set by Google and Yahoo are going into effect in February 2024. I know, I know. Email security is everyone’s favorite topic, right? For better or

Ecommerce Marketing December 18, 2023

14 Powerful Shopify Tips to Build, Launch & Scale Your Store (With Examples)

Everyone on the internet tells you that building a Shopify store is easy. And while a Shopify store is a great online business venture, becoming successful is not always as straightforward as people

Holiday Marketing December 11, 2023

Black Friday Statistics 2023: Key Insights for Ecommerce Merchants

BFCM – Black Friday Cyber Monday – is, without a doubt, the busiest time of year for online sellers. For many merchants, it can be a make-or-break moment that determines their entire year's

Holiday Marketing December 7, 2023

5 New Year's Marketing Ideas That Work

January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the ecommerce holiday season. In fact, in 2021, January saw the

Email Segmentation December 4, 2023

The 7 Best Ecommerce Segments Every Store Needs Right Now

It's not easy to be a marketer right now. Between the death of third-party cookies and new privacy regulations cropping up every few months, targeting is harder than it’s ever been. Luckily, you have

Email Marketing November 30, 2023

7 December Newsletter Ideas that Actually Work

Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See

Marketing Automation November 27, 2023

8 Automation Strategies to Improve Customer Experience (That Are Worth Implementing Today)

Customers love it when businesses make their lives easier. They want solutions that save time, provide personalized experiences, and get their needs met. Meeting those expectations is crucial for

Email Marketing November 20, 2023

The Complete Guide to Email Marketing in 2024: Best Practices, & Fantastic Examples

This is the most complete guide to email marketing examples online. We’ve compiled 31+ email marketing examples from real brands and organized them by type, industry, and season. Enjoy the article in

Holiday Marketing November 16, 2023

5 Black Friday Cyber Monday Tips for 2024 Holiday Success

Black Friday seems to come up quicker every year. Last year, 79.2 million US consumers shopped online during Black Friday, 70% of which was specifically towards holiday gifting. And every year,

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