Beware any automation tool that tells you to “set it and forget it.”
Yes, email marketing automation can keep delivering new business to your door for a long, long time after a bit of initial effort.
But in every business, things change eventually—or maybe pretty quickly, if you’re in high-growth mode.
Read Now “Drip Content Snippets: The Best New Way to Keep Your Automated Emails Fresh”
You might still be reeling from how awesome June’s product updates were. If that’s the case, hold onto your hats ‘cause July’s updates are just as neat.
From embeddable shareable workflows to content snippets for emails, we want to make Drip as efficient to use as possible. Check out all we’ve put together for July.
Read Now “Drip Feature Update: Reusable Snippets, Shareable Workflows, and More”
Thinking of carving out a new niche for yourself as a marketing automation expert?
It’s a great time to make that move. Entry-level email platforms are trying to play catch-up and add marketing automation features left and right. Businesses are gradually moving away from tacking “send e-blasts” onto the end of a list of a random staffer’s job duties and moving toward hiring actual automation pros. The best automation platforms are becoming both more sophisticated and easier to use every month.
And I suspect we’re still at the beginning of the curve—that we’re seeing only a fraction of the opportunities for marketing automation experts that will arise in the next five years as smaller businesses catch up to what major players are doing.
One data point: our 2017 Small Business Conversion Marketing Report, we found that while about a third of small business owners were familiar with marketing automation, fewer than 2% were using automation to manage their contacts. As they learn more, they’ll need automation experts to lead the way.
Read Now “How to Become a Marketing Automation Expert: 9 Skills You Need to Get & Keep the Job”
Drip is stuffed with features that enable you to nurture leads and increase conversions in the best way possible. Automated rules easily tag and segment subscribers, campaigns send the right email at the right time, and one-off broadcasts can shoot off promos and important updates to your entire list in seconds.
Top that with easy-to-use visual workflows, analytics, and more, and you have a pretty comprehensive marketing automation tool.
But while Drip has the brawn to tackle all of your email automation needs, there are a few tricks it doesn’t have up its sleeve. Which is why we’re so excited about our new integration with PlusThis.
Read Now “Drip + PlusThis: 4 New Conversion-Boosting Ways to Use Drip”
As your business keeps growing, so does your marketing stack. Over time, you build an impressive portfolio of best-of-breed cloud-based apps to help you run your business.
It’s not long, though, until you find yourself trying to manage a customer support app, a CRM app, an invoicing app, a payment processor, and an email automation app. Despite the quality and reliability each platform brings to the table, two problems emerge:
Many of your apps don’t integrate with each other.
It’s hard to keep up with importing and exporting contact data across your marketing stack.
Enter PieSync—a reliable tool to seamlessly move prospect and customer data from one database to another every time information is altered or added.
With PieSync and Drip, you can sync data from your cloud-based apps to Drip to ensure that any information collected through your other platforms will always be up-to-date on your email list.
Read Now “Drip + PieSync: Keep Your Contact Data Current Across 50+ Apps”
At Drip, we love to share what’s working.
Success stories from our users. Email blueprints that let you borrow the exact words that get results.
And now, our engineers have added another way to make sharing incredibly easy: shareable workflows.
Read Now “Drip Shareable Workflows: Give (and Receive) the Gift of Proven Automation”
Summer is finally here! But before we hit the beach and soak up the sun, we wanted to show you some hot updates we’ve been hard at work on.
From alphabetized drop-down menus to shareable Drip workflows, the Drip team has been focused on one thing: our users. Watch the video above to hear Gabe and Annabelle tell you all about the awesome updates that happened in June, or read on!
Read Now “Drip Product Update: What’s New in June”
One of the best things about marketing automation is the ability to use the information you know about your leads to do things like segment users and customize email content.
But if you aren’t able to find that information when you need it, or it’s in the wrong form to be used in your context, you’re collecting it for nothing. The value of your marketing automation system depends on both what information you collect about users and how you store that information.
Read Now “3 Email List Segmentation Essentials: Tags, Custom Fields and Events”
There’s a troublesome gap between most sales teams and marketing departments.
Marketers want lots of leads quickly, and they don’t have time to thoroughly vet every lead that comes through.
Sales teams, on the other hand, can’t afford to invest too much time pursuing leads that turn out to be unqualified.
That makes for wasted effort and frustration on both sides.
The ideal solution involves solid planning and boatloads of communication, and I’m not going to claim that software alone can get you there.
But it can certainly help.
Read Now “The 5-Step Marketing Automation Workflow Every Sales Team Needs”
Etiquette mistakes can haunt you for months.
You called someone by the wrong name.
Or you burst into the conference room you thought you had booked… interrupting a bunch of C-level execs discussing confidential data.
Or you tried to give someone a compliment that just didn’t come out right.
Email marketing etiquette missteps may feel a little less embarrassing than these real-life blunders—at least you don’t have to face the people who saw you mess up.
But in a way, they’re riskier. Because you may never know you’re making an etiquette error at all.
Read Now “7 Groan-Inducing Email Marketing Etiquette Faux Pas (and How to Avoid Them)”