Introducing: Automated Ads with Drip’s Facebook Custom Audiences Integration

Drip Facebook Custom Audiences GIF

You work hard to make your Facebook ads great. Now with Drip’s new Facebook Custom Audiences integration, they can be even greater.

If you’ve ever placed a social media ad, you know how powerful Facebook Custom Audiences are. For those unindoctrinated, Custom Audiences are advertising groups in Facebook, made up of people with similar attributes you choose.

Automate Your Ads with Drip and Facebook Custom Audiences

Even if you’ve never used Facebook Custom Audiences in your own advertising, you’re certainly familiar with them. We’ve all been hopping around the internet, added an item of clothing to an online shopping cart, and for whatever reason, didn’t buy it. The next day, we scroll our Facebook newsfeed, and see an ad with a coupon for that very same clothing item.

Every time that happens—you’ve been retargeted, and you’re probably resting comfortably inside that brand’s Facebook Custom Audience.

Drip’s newest integration with Facebook Custom Audiences lets you do this very same thing with your own customers.

You can start, stop, or change the Facebook ads your customers see, based on any actions they take, that you can track in Drip. Best of all, you can automate the entire process, all from inside any of your Drip workflows—including creating new Facebook Custom Audiences without ever leaving Drip.

Watch this quick video to learn a little more about how Drip and Facebook Custom Audiences work together for the very first time.

These retargeting techniques are so popular, and so valuable, because of how well they work. Studies estimate that nearly 70% of all shopping carts created online go abandoned. But the good news is, retargeting tactics can bring back 29% of those shoppers.

With Drip’s newest integration, not only can you take advantage of intelligent advertising that recaptures revenue for your business—you can do it automatically. That makes your ads smarter and more personal, saving you time, and driving more sales.

If you’re ready to set up Drip and Facebook Custom Audiences right now, click here to read the short instructions. We’ll walk you through the fast integration process, and give you a few extra tips, like creating your Custom Audiences in Facebook before you start automating them in Drip.

And lastly, to make it even easier for you to start creating smarter ads and driving more sales, we’ve included some of our very own shareable Drip workflows, that highlight our new integration with Facebook Custom Audiences.

Click to import these into your existing Drip account, link your Custom Audiences at the recommended steps, make the tweaks you need, and start automating your advertising today.


Shopify & Drip – Automated Advertising Workflow

One of the most valuable elements of automating ads in your workflows, is that you can message-match with the email campaigns that you’re sending at the same time as new subscribers are seeing your ads. In this example workflow, we pair Shopify with Drip and Facebook Custom Audiences, and show how you can send marketing email campaigns based on actions new subscribers take, along with automating the ads they see at the same time.

Retarget visitors who add something to their cart in Shopify, but don’t end up making a purchase. Add those people to a Facebook Custom Audience that prompts an initial purchase. Once they become customers, you can upsell them with both a coupon email and a matching coupon ad to drive a second purchase from your initial purchasers.

This workflow is an invaluable addition to your marketing efforts, and can drive incredible results for anyone selling online. Remember too, if you’re not using Shopify, this same workflow can be quickly adjust to match whatever ecommerce provider you use. Import it today, and get started with automated ads.


Stripe & Drip – Facebook Custom Audiences

Don’t let the simplicity of this workflow make you think it’s not powerful. It’s a perfect journey to drive first-time and upsell purchases from new leads on your website. As you can see, this workflow is designed to take new leads that come in from a form submission, and add them to a Facebook Custom Audience that promotes a purchase.

Once that purchase is made, and a customer is created in Stripe, Drip automatically removes that contact from your Facebook Custom Audience, and adds them to a new one, highlighting an upsell opportunity.

Automate your retargeting with Drip, Stripe, and Facebook Custom Audiences, in just a matter of clicks. Import this workflow right now to get started.

With Drip’s newest Facebook integration, you’ll automatically deliver a consistent marketing message, drive more sales, and save money while you do it, with more hyper-targeted advertising than you ever thought possible.

Get started today. Let Drip be your nerd (so you can make more money).

Automate Your Ads with Drip and Facebook Custom Audiences
Any questions about this new feature? Ask us in the comments.

Fresh Fixes in Drip Forms, Bulk Ops, Email Metrics, and More: Drip Product Update


September is stuffed to the gills with small-scale updates that have a large-scale impact.

We want you to be able to craft beautiful automations in as few steps as possible—and we think we knocked that goal outta the park this month. September’s product updates focus on making your Drip experience easier than ever.

When your marketing takes fewer clicks and less time, you have a chance to work on other parts of your business.

Read Now “Fresh Fixes in Drip Forms, Bulk Ops, Email Metrics, and More: Drip Product Update”

Make More Money with Your WordPress Membership Plugin: New AccessAlly + Drip Integration

drip accessally

How could AccessAlly, the only tag-based WordPress membership plugin, get any better? Well, a native integration with Drip is definitely one way to do just that.

New two-way integration makes it possible to automate communications in Drip based on the tags in AccessAlly, making for timely engagement with each member you have.

Just as Drip uses tags to create workflows, deploy email campaigns, and segment subscribers, AccessAlly uses tags to denote what actions members have taken.

Read Now “Make More Money with Your WordPress Membership Plugin: New AccessAlly + Drip Integration”

Drip Product Update: Search Top-Level Features, Easily Add Preheader Text, and More


This month’s product updates are a lot like the cowbell that lines the melody of every truly respectable rock song; they’re small in nature, but they contribute so much to the overall Drip experience.

Check out how the folks at Drip have been cranking away on making the Drip experience easier and more efficient.

August’s updates can help save you some serious time, which means you can spend less time digging around your Drip account and more time growing your business.

Read Now “Drip Product Update: Search Top-Level Features, Easily Add Preheader Text, and More”

Drip Content Snippets: The Best New Way to Keep Your Automated Emails Fresh

Beware any automation tool that tells you to “set it and forget it.”

Yes, email marketing automation can keep delivering new business to your door for a long, long time after a bit of initial effort.

But in every business, things change eventually—or maybe pretty quickly, if you’re in high-growth mode.

Things like:

Read Now “Drip Content Snippets: The Best New Way to Keep Your Automated Emails Fresh”

Drip Feature Update: Reusable Snippets, Shareable Workflows, and More


You might still be reeling from how awesome June’s product updates were. If that’s the case, hold onto your hats ‘cause July’s updates are just as neat.

From embeddable shareable workflows to content snippets for emails, we want to make Drip as efficient to use as possible. Check out all we’ve put together for July.

Read Now “Drip Feature Update: Reusable Snippets, Shareable Workflows, and More”

Drip Shareable Workflows: Give (and Receive) the Gift of Proven Automation

At Drip, we love to share what’s working.

Success stories from our users. Email blueprints that let you borrow the exact words that get results.

And now, our engineers have added another way to make sharing incredibly easy: shareable workflows.

Read Now “Drip Shareable Workflows: Give (and Receive) the Gift of Proven Automation”

Drip Product Update: What’s New in June

Summer is finally here! But before we hit the beach and soak up the sun, we wanted to show you some hot updates we’ve been hard at work on.

From alphabetized drop-down menus to shareable Drip workflows, the Drip team has been focused on one thing: our users. Watch the video above to hear Gabe and Annabelle tell you all about the awesome updates that happened in June, or read on!

Read Now “Drip Product Update: What’s New in June”

These 17 Automation Experts Are Ready to Transform Your Marketing at Automated 2017 (It’s Virtual & Free)

The Marketing Automation Experts Speaking at Automated 2017, Our Free Virtual Conference

“For five years we’ve been saying marketing automation is the future of marketing at Drip. That’s no longer true. Marketing automation is not the future of marketing—it’s the present.”

And that, says Drip cofounder Rob Walling, is why you need to be at Automated 2017—our first-ever free, virtual marketing automation conference.

Specifically, you should sign up if …

  • You’re just getting started with marketing automation and need to quickly catch up to what your peers and competitors are doing.
  • You want to discover advanced (but easy to deploy) automation strategies that most businesses don’t even know are out there.
  • You want to see your business grow by 2x, 5x, or even 10x this year (not generally possible without automation).

Read Now “These 17 Automation Experts Are Ready to Transform Your Marketing at Automated 2017 (It’s Virtual & Free)”

Announcing the 2017 Entrepreneurship Report: Here’s How 1,884 Entrepreneurs Are Succeeding Right Now


What will entrepreneurial success and struggle look like in 2017?

The Drip team spends countless hours talking to entrepreneurs: our customers. But we also find it useful to step back and take a broader view from time to time—and that’s exactly what we’ve done with the first annual Drip Entrepreneurship Report.

Read Now “Announcing the 2017 Entrepreneurship Report: Here’s How 1,884 Entrepreneurs Are Succeeding Right Now”