If you’re familiar with Drip, you’re more than likely also familiar with Brennan Dunn.
Not only was Brennan one of the very first Drip users, but he’s also a well-known serial entrepreneur who’s started and sold companies, and has deeply embedded Drip’s marketing automation capabilities into his businesses.
He’s even created comprehensive documentation of the entire marketing automation stack he’s built in Drip for his main business, Double Your Freelancing. And he’s giving it away for free.
If you’re not yet convinced of Brennan Dunn’s brilliance as a business owner, marketer, and Drip user, then forge ahead. Recently, I was given the opportunity to sit down with Brennan and ask him about all three of those hats he wears on a regular basis. I was nothing short of blown away by the gems he dropped throughout our conversation.
Here are five of the most valuable takeaways from the hour I spent with Brennan. Spoiler alert: My bonus sixth takeaway is to find (and buy) the shirt he wore. You’ll see it in the videos below; it’s fantastic.
OK, here we go. Wisdom of Brennan, take us away!
Read Now “5 Secrets to Business Success from Drip Master Brennan Dunn”
Editor’s Note: Today’s guest post comes to us from entrepreneur and SaaS marketing expert Christoph Engelhardt. Recently, he worked with meal-planning membership site Meal Mentor to dramatically improve signup rates—and here, he’s sharing how.
If you want to learn more from Christoph, check out his SaaS Email Marketing Crash Course.
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Today I’m going to show you a strategy that made my friend Scott $2,563.65.
In under 30 days.
This strategy also led to a flood of new members for his business.
The best part?
He didn’t need to change anything about his product or his website.
In today’s blog post, I’ll reveal the exact step-by-step process that Scott and I used to boost Meal Mentor’s signup rate and recapture revenue that would otherwise be gone for good.
Read Now “Guest Post: How Meal Mentor’s Signup Abandonment Emails Recaptured $2,500+ in Revenue (Within 1 Month)”
For checkout page software company SamCart, the decision to switch to Drip was a crucial decision at the last minute. SamCart couldn’t afford to make any mistakes leading up to their launch earlier this year, but they took the calculated risk to switch to Drip.
And it paid off big.
SamCart makes it simple for users to create customized checkout and upsell pages. Leading up to their big launch, SamCart wanted a marketing automation platform that was as user-friendly as their own checkout pages, and had the segmentation they needed to send daily broadcasts to only the subset of their subscribers who expressed interest in SamCart.
About a month before their big launch, the founders of SamCart heard about Drip. According to Cofounder Scott Moran, within 30 minutes, they knew Drip was the tool they needed.
Drip let us do enough of the advanced stuff that we knew we needed… while keeping the UI simple so we didn’t need to hire a consultant to use it.
Scott and his brother and business partner, Brian Moran, promptly migrated from HubSpot to Drip, just weeks before their 7-figure launch.
Read Now “Case Study: How SamCart Engineered a 7-Figure SaaS Launch with Drip and Center”
Editor’s Note: This week’s guest post comes from Growth Everywhere and Single Grain Digital Marketing founder Eric Siu. You might have heard Eric dishing out business-growth advice and entrepreneurial success stories with Neil Patel and others on his Marketing School and Growth Everywhere podcasts, but today he’ll be sharing an inside look at his own marketing operations. Read on to see why Eric changed email platforms twice in two years—and why that shift was worth the trouble.
No matter how much research you do beforehand, switching out a major component of your marketing tech stack always feels like a bit of a leap of faith.
And that’s scary. It can mean facing down thousands of dollars in startup costs, dozens of hours of labor, and a whole new learning curve.
I should know, because I’ve switched email automation platforms not once but twice in the past couple of years.
Read Now “Guest Post: Why I Switched from AWeber to Infusionsoft to Drip (and 3 Client-Winning Features That Made It Worth It)”
“If Slack is a messaging app to help you run your business, Drift is a messaging app to help you grow your business.”
That’s how Cara Herrick describes Drift, the sales and customer success app she helps 10,000+ businesses wield as Drift’s Customer Success Manager. “Customers use Drift for live chat, in-app messages, email, and more so they can talk their website visitors, convert more leads, and keep customers happy,” says Cara—and it really is that simple.
We use Drift on our own website at Drip, and we also have a really cool integration that lets you retarget and market to people using the combined power of email and in-app messaging. So I can personally attest that Drift is a powerful and intuitive tool.
But even the world’s best software companies face certain challenges that come with the territory: notably, accelerating customer onboarding and reducing customer churn.
Read Now “Case Study: How Drift Deploys Drip to Save New Customers from Churning (and Achieves 66% Open Rates)”
Antoine and the folks over at DNSimple received early access to Drip’s Workflows a few weeks ago. Like a kid at Disneyland, they couldn’t help but try every nook and cranny. In no time, DNSimple turned workflows into the core piece of their onboarding strategy.
In this guest post, Antoine pulls back the curtains on DNSimple’s use of Drip’s workflows.
Some things are meant to be reinvented. Take your beloved walkman from the 90s, for example. Sure it was one heck of a fashion statement and it worked like a charm, but eventually it became obsolete and lost its mojo: Have you ever tried to take a selfie or hail a ride with it?
The same goes for our onboarding emails in the pre-Workflows era. Up until a week ago, all we had at to greet and guide our new customers at DNSimple was one meager email. Yup, one.
No fancy template, no witty jokes, nothing special. Just that one email that’s been reliably plucking through since late 2010. This was, in some ways, our Walkman.
In a true “build a great product and they’ll come” fashion, we’ve been able to gain tens of thousands of customers over the years at DNSimple banking on the assumption that most people “don’t judge a book by its cover.”
Well, these times are over. It seems that every company out there – including our beloved competitors – have been bedazzling their ‘book covers’ lately. While the packaging doesn’t make a poor product any better, it definitely blurs the perceptions when it comes to shopping for it. Read Now “Workflows in the Wild: How the Love Story Between DNSimple & Drip Workflows Came To Be”
Sean Fioritto is an entrepreneur, web developer, CSS expert, and blogger at PlanningForAliens.
Like many Drip users, Sean uses an email “mini course” to sell his flagship product, an ebook for designers called Sketching with CSS.
Sean’s ebook solves some huge pain points for designers, as described in the awesome (and sometimes funny) sales copy:
- “It feels like the only way to master HTML and CSS is to spend years bashing your head into your keyboard.”
- “Have you ever wanted to strangle Photoshop with your bare hands?”
- “It’s hard to be creative because there is a huge wall of technical nonsense between the design in your head and the browser.”
Read Now “How Sean Fioritto Uses A Simple 3-Line Email To Generate Hundreds Of Testimonials For His Digital Product”
Just six days after signing up for Drip, Dave from NinjaOutreach launched his first-ever Black Friday promotion. In this post, Dave shares the story of how he started his first Drip campaign from scratch and got nearly 1000% ROI in less than a week.
Black Friday and Cyber Monday are two of the biggest shopping days of the year for online businesses.
My business, NinjaOutreach, is a blogger outreach software that launched in January of 2015 – which meant that we had never “done” Black Friday before.
And to be honest, with all of the things on my plate, I almost did nothing this year too.
However, I had a last minute change of heart and decided to set up a Black Friday campaign, although I was dreading how frustrating it was likely going to be getting all of the necessary little widgets in place to successfully run a marketing campaign on short notice.
But to my surprise, with the help of Drip and some of the tools it integrates with, it really wasn’t bad at all, seriously – and I did it just a few days before Black Friday without any prior experience in Drip.
In fact, I set it all up in a few hours (and probably could have done it in half the time had I known what I was doing), and the net result was thousands of dollars in lifetime value from new sign ups.
Ready to learn how I did it? Read on. Read Now “How NinjaOutreach Achieved Nearly 1000% ROI and Rocked Black Friday Using Drip”
Chris Simmons is a veteran software developer. He owns WP BackItUp, a WordPress plugin with both lite and premium versions. WP BackItUp allows users to backup and restore their WordPress websites.
In January 2014, Chris Simmons purchased WP BackItUp on Flippa for $3,000 USD. Since then he’s renovated the plugin and achieved a 5x growth in revenue. Here’s how Drip helped him reach that milestone. Read Now “How Drip Helped A Single Founder Grow His WordPress Plugin Revenue by 5x”
Three years ago, Brian Casel ran a freelance web design agency he’d built, billing by the hour and looking for a better way to do business.
When he turned his services into a product, he knew he’d unlocked a secret for sustainable growth. True to the productize concept, he distilled what he’d learned into a course for others – now known as Productize.
Productize is a video course that helps freelancers make the leap to productized consulting. Brian’s audience is mostly web developers, copywriters, and graphic designers, but he finds that business coaches, physical trainers, consultants, and other independent professionals have also found value from the course.
Brian uses Drip to share a free Productize Crash Course with his audience and nurture subscribers toward purchasing the full Productize course. He also delivers setup and survey emails for the Productize paid course content through Drip. Here, we’ll take a look at his Drip setup, including the most effective automation strategies he uses in his info product business. Read Now “How Brian Casel Used Drip’s Behavior-Based Email to Build an Automated Sales Flywheel for His ‘Productize’ Course”