How to Send Your Best Drip Leads into Close.io for Manual Follow-Up
Close.io is CRM/sales software used to help sales people manually follow-up with leads via hand-sent emails and phone calls. Drip is marketing automation software used to capture leads through your website and landing page providers, and nurture them via behavioral email marketing. See how they work together.
Is It Possible to Build a Successful Online Business Without Marketing?
[Founder’s Note] This article is a guest post from Tom Ewer of Leaving Work Behind. Though I’m a proponent of marketing your business, I like Tom’s unique take on this topic.
SaaS Automation: How to Use Marketing Automation to Turn SaaS Trials into Paying Customers
For software businesses, one of the most difficult tasks is SaaS automation. Here's how to automate your lead generation and trial-to-paid conversions.
5 Ways To Get The Most Out Of Your Lead Nurturing Campaigns
Here are the 5 ways to get the most from your lead nurturing campaigns, including the steps you can take to drive revenue forward and convert even the most difficult of leads into paying customers.
4 Powerful Marketing Automation Trends for 2016
Marketing automation trends continue to evolve. Here are the top trends you should be aware of for your business to succeed with automation.
Marketing Automation vs. Inbound Marketing: One, The Other, or Both?
Marketing automation? Inbound marketing? We’ve got enough buzzwords in online marketing to fill a Cosmo cover, but when you get down to the heart of the issue, the strategy that counts is the one that brings in more customers.